Author: Diana Ackerly

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Exclusive Interview with DeCicco Brothers from ABC’s Shark Tank for SUNNIVA Super Coffee

New York native brothers, Jake, Jim, and Jordan DeCicco entered the tank this season (9) to pitch their unique SUNNIVA Super Coffee.

As college athletes, the guys were tired.  They were not satisfied with the usual coffees and energy drinks being sold on campus.  The brothers created their own coffee with much better ingredients.  It wasn’t long before their teammates, classmates and even coaches were buying their original concoction.

Introducing Super Coffee, a gluten free, sugar free, low calorie, and kosher certified drink.

We caught up with the brothers to bring you an exclusive Q&A.  Continue reading below!

(Bonus! We have a special discount code for you to try.)

SUNNIVA Super Coffee Jake Jim and Jordan DeCicco
Jake, Jim, and Jordan DeCicco of SUNNIVA Super Coffee on ABC’s Shark Tank 2018

Interview with Jim DeCicco of SUNNIVA Super Coffee

How would you describe your experience on “Shark Tank?”
Shark Tank was an exciting media experience, powerful business exposure, and personally empowering. We needed an investment from one of the Sharks and we prepared intensely for the most important business meetings of our lives. Despite not getting a deal, we returned to work on Monday with a newfound confidence which has allowed us to raise funds from private investors and continue to grow our business—the national television exposure has been a nice help too.

How has Super Coffee evolved since appearing on the show?
We filmed our episode in June of 2017 and the show didn’t air until February 2018. During those 8 months we took the Sharks feedback and revamped our core product line improving the taste profile while removing sugar and reducing calories. Since the episode air we’ve been offered many new PR and media opportunities which has been a spring board for the launch of our upgraded products.

What is the best advice you’ve ever received about business?
The best business advice I’ve ever received is general life advice: “Never miss an opportunity to make someone’s day.” Traditional business is based on the bottom line and maximizing profit often times at the expense of people. We’ve found that be treating people with love and respect and sharing good vibes every day, great things happen in the world and for our business!

Any words of advice for young people wanting to start their own businesses?
YOU ARE CAPABLE OF MAKING YOUR DREAMS COME TRUE. If not you than who? My brothers and I had no idea how to start and grow a beverage company (we still don’t) but we believe in ourselves, in each other, and in our team and we’ve quickly learned that we are capable of doing the difficult things we once thought we couldn’t.

What is your favorite coffee flavor?
I love our Smooth Mocha. I’m a sucker for Dark Chocolate.

We know you were starting your career in finance in NYC. How long were you at your job and
what ultimately convinced you to leave it to pursue Super Coffee?
I was a financial analyst in the retail real estate department for the Blackstone group for only 3 months before my Youngest Brother, Jordan, called me and told me he was dropping out of school. He forfeited his full scholarship and his lifelong passion for basketball so I knew he was onto something big and I wanted to be a part of it.

We love that Super Coffee is a family venture. What is the best part about working with your
We are so lucky and grateful for this unique dynamic. Three co-founders, partners, brothers, roommates in best friends. I think the best part is the trust. We’ve been building trust amongst the three of us since Jordan was born 22 years ago. We each bring something unique to the table and our skill sets complement each other’s nicely. At the end of the day if we disagree or argue or fail, we’re still brothers and we quickly bounce back.

How has social media impacted your business?
We would not have been able to start our business 20 years ago. Without social media, brands could not compete against traditional Coke and Pepsi marketing budgets. Social Media has allowed us to reach millions of users through brand partnerships, influencer collaborations and worldwide networking. We also use social media for customer service—it’s real time, personal communication with real people. My brothers and I are often behind the scenes of our social media which creates a personal connection with our customers.

Where can our readers purchase your drinks?
Use discount Oldest Bro at for 25% off your order!
In retail we’re distributed from DC to NYC in chains like Whole Foods, Wegmans, Fairway, Wawa, Quickchek and more!


20+ Awesome Instagram Photo Ideas 2018

20+ Awesome Instagram Photo Ideas 2018

There are 800 million monthly active users on Instagram as of 2018.

Instagram is not going anywhere, it’s surely here to stay.  Maybe you have an Instagram profile but have hit a creative snag.  You find yourself asking, “What photo should I post on Instagram today?”

It’s very important to stay up to date and post at least twice a week to ensure your followers stay engaged with your brand and/or company.

We did all the research for you and want to be your creative partner.

Photo Ideas for Instagram 2018

Below you will see 20+ awesome photo ideas for Instagram that you can get started with right away.

City Landscapes

Favorite jeans

My Desk



Airplane views




Street signs


Other ideas are:
Perfume or Cologne
Palm Trees

Pictures are an essential part of your digital presence.  There are some top pieces of equipment that the pros use to make their photos stand out.  See below:

DSLR Camera

Diva Light for Still Images

Photoshop Lightroom 6


These are our suggestions to get you started on the right foot.  You can use your smartphone to take great photos as well.  A small mobile “diva light” is another great option.

Diva Light for Mobile Smartphones




3 Reasons Why Your Business Needs to be on Youtube Today!

3 Reasons Why Your Business Needs to be on Youtube Today!

TV is not the only way your business can get in front of large crowds anymore.  We all have at one time or another visited, whether it is to watch adorable puppy videos or to learn how to create a top blog post.  Did you know Youtube has over 1 billion users?!  You heard me right, one BILLION!  If your business is not yet utilizing the mega media outlet that is Youtube, don’t wait another day..


Reason #1: Youtube is Mobile Friendly!

Not only can Youtube’s billion users search and watch video clips while they surf the web at home, but now you are targeting users with video right in their pocket!  Two-thirds of Americans are now smart phone users and are always searching while on the run.  These users have their phone in hand and are ready to call your business.


Reason #2: Youtube is Owned by Google

Youtube was bought by Google in 2006.  It’s no surprise that Google is the most popular search engine all over the world.  Youtube is now the second ranked search engine.  You may have noticed when you go to and search, Youtube videos show up in the listings as well as on the “Videos” tab on  This opens up huge doors for your videos to be found when your customers are searching on Google.  Don’t miss out!


Reason #3: Youtube Offers that Real Touch

Don’t conform to just having a website full of text.  Don’t get me wrong, blogging is critical for search engine rankings.  However, Youtube not only is ranked highly in the search engines (particularly Google), but it also gives your visitors that real person connection.   Words on a screen are nice, but they want to see you move, walk, and talk.  Studies show that when your visitors feel connected to you, they will ultimately go that extra step and do what you are asking, whether it is to sign up for a mailing list, like your Facebook page, or call your business.


If you would like help setting up a Youtube channel, we would be happy to consult with you and get you started!  Call us at (914) 315-9651 or email