Adobe Insights now has the full data on Cyber Monday 2017 and the revenue the day created. The sales tally came to a whopping $6.59 billion. It was the largest online sales day in history in the United States.
The increase seen for Cyber Monday from 2016 was at 16.8% more! Web traffic also increased by nearly 12% to retail sites.
As you may have guessed, Amazon was by far the biggest winner. When looking at the top 50 retailers, Amazon captured 55% of the transactions on Black Friday.
You must be questioning how many transactions Amazon put through on Thanksgiving Day and Black Friday. The number is 12.8 million!
The figures put out by Amazon far eclipsed the second and third top online sellers. Those retailers were Walmart and Best Buy. Walmart accounted for 13.9% and Best Buy accounted for 8.3% transactions on Thanksgiving Day. For Black Friday it was 8.8% and 5% respectively.
While Amazon by far had the highest amount of transactions, they were actually in fourth place in the conversion rate battle. The top three for conversion rate were Old Navy, Shutterfly, and LL Bean.
The high conversion rate for Old Navy was mostly due to the Black Friday pricing at 50% discounts.
In the 3rd video of the eCommerce series we discuss cart abandonment rates. With the average being at 70%, you must watch this video if you have an eCommerce store. Any optimizations to lower that rate can mean big things for your bottom line.
Watch the third video of three in the eCommerce Series below!
As mentioned many times throughout the digital marketing world, mobile is growing like crazy. In this edition of Digital Marketing Minute – we get serious and give you actionable steps to take to make your mobile experience a winning one.
Don’t delay, get the details below and watch the video!
The year may be coming to a close and if you have an e-commerce shop, hopefully you have your plan in motion for the biggest retail surge of the year. Regardless, learning is always encouraged, so we wanted to give you a list of the top Ecommerce and Digital Marketing conferences that you can still attend in 2017.
October 2017 E-Commerce & Digital Marketing Conferences
Amazon is planning for their second headquarters which is expected to be the same size as the first headquarters in Seattle. The tech e-commerce giant will invest $5 billion to build what is fondly called #HQ2. Tens of thousands of additional jobs are expected to come from the new location and it will inject the local communities with tens of billions of dollars in additional investments. Amazon wants to stay in North America. The company decided to make the requests from cities countrywide public to involve as many people as possible along with seeing the creativity cities could bring forth. Not to mention, it created quite a bit of publicity for Amazon.Continue Reading
What is the TBH Time App?The TBH App is an app specifically for teens (grades 9-12). (TBH stands for To Be Honest) It allows users to stay anonymous to help reduce the amount of bullying. It is a poll app meant to give off positive vibes allowing you to boost each other while staying completely positive. When students sign up, they connect with their school and give honest compliments to fellow students. If a guy gives a compliment, the person who receives it has a blue gem added. If a female gives a compliment, the person who receives it has a pink gem added. Continue Reading
Blogging is an excellent way to build your company’s brand and spread the word about your products/services. By writing blog posts you are able to further set into motion your status as an expert in your field. Your blog can incorporate your product into it, talk about current events as they may relate to your business, portray what you learned at an industry show, or even ask commonly asked questions. Continue Reading
There has been a lot of debate around the number of blog posts to create each month. Some say once per week, others say once per day, and even others say multiple times per day. So which one is the right one? First an important statistic:
60% of people made a purchase based on a review from a blog post. (Factbrowser)
Think about that, 60% of people, actually more than 60% of online consumers will actually make a direct purchase due to a blogger’s recommendation. People are truly seeking out reviews from others and will look at blog posts to make that decision. That makes your blog all the more important. As a company, you should definitely put out blog posts on your products but should also reach out to reviewers in your industry and request a review post from them. With over 60% of consumers making a purchase directly due to a reviewer’s blog means this is a must for your marketing program.
Here’s another important statistic:
B2B marketers who blog see 67% more leads over those companies which don’t blog. (Insideview)
67% more leads, that fact right there makes all the sense as to why your company needs to have a blog. Whether you’re B2C or B2B , your company needs to have a blog. If for nothing else, give your company the search exposure and you own the official blog for your company name rather than someone else.
That leads us to the most recent study. It was found that those companies/individuals who created blog posts 11+ times per month saw 4.5X more leads than those who posted once per week or 4 times or less per month.
You know the blog is a must, there isn’t a question as to whether or not you should have one, but how to get it started. You also know just how many times to post per month. Not sure where to start? Why don’t you get started with my free video on how to start from scratch and build your very own professional blog.
Why listen to me? I run 3 different blogs which have seen over millions of visitors and started creating blogs before they were “mainstream.” As a initiator in the space, you’re in safe hands. PLUS, you have nothing to lose, it’s a free course. Why not try it?
Have you ever had the chance to hear business tips from a highly successful entrepreneur? Tips that are raw and unfiltered, because it’s that which wins over the pretty, “wrapped-in-a-box-with-a-bow” version. We have that for you and so much more. Meet Brad Lea, the owner and CEO of Lightspeed VT, a virtual training platform with headquarters in Las Vegas, Nevada. Brad took the time to talk with us amongst filming his video series and handling the every growing Lightspeed VT portfolio of clients. This includes ABC’s Shark Tank investorDaymond John, The Napoleon Hill Foundation, Sales and Real Estate Leader Grant Cardone, Motivational Mogul Anthony Robbins, and the list goes on. Continue Reading