The IAB report is out. In 2016 for the full year, the total digital ad spend was $72.5 billion. Growth in digital ad spending is still strong with an increase over 21% from 2015 to 2016. Randall Rothenberg, the CEO of IAB said the following about mobile’s role in this growth and overall ad spend: “Mobile fueled the internet economy in 2016, with advertisers showing their confidence in digital to achieve their marketing goals. This increasing commitment is a reflection of brands’ ongoing marketing shift from ‘mobilefirst’ to ‘mobile-only’ in order to keep pace with today’s on-the-go consumers.” We aren’t just talking about banner or text advertising. In 2016, we saw the first time audio actually had its own category in digital ad spend. Audio units saw over $1 billion. In 2016, mobile accounted for 50.52% of the $72.5 billion digital ad spend. The compound annual growth rate of mobile was 87% in 2016 and heavily drove the digital ad spend. Fun fact: The compound annual growth rate for the past ten years at 16% and has outpaced the US dollar of 3% in the same period. Ready to jump into the digital advertising world, or perhaps you’re looking for help with seeing better results for your digital ads? We can help. Send us an email: Kristen@feelingthevibe.com.
Snapchat, the unofficial “selfie app” that has taken the millennial world (and over!) by storm keeps the ball rolling with constant updates and new features. The newest one? The “World Lens.” It allows people to add flowers, rainbows and so much more to what they see with the “rear facing” camera. Take a look below at the video to find out more about the Snapchat World Lens and check out our three tips for using the new Snapchat lens for your business:
Ways to Use the Snapchat World Lens for Business
Have a new product? Use Snapchat to start putting it out into the digital world. Why not put a rainbow above the new product or some glitter to give it more pizzazz? Have some fun, Snapchat is meant to be tested, it’s new to everyone. The more you use it the quicker you will see your product gain traction amongst the competitors who don’t use this tool. (which happens to have a huge audience)
Behind the Scenes
Is your company participating in an industry-only event or a closed-to-the-public event? Use this time to take some video and share on snapchat. Need to liven up the behind the scenes look at your event? Add the World lens and see it come to life.
Give Your Business a Personality
Apps like Snapchat are here to stay. The names may change but the important lesson here is that consumers of today expect your business to have a social aspect to it. If it doesn’t you might be skipped. So enjoy the fun of Snapchat’s World Lens. Post photos of products, inside your store or restaurant and add the fun filters to the photos/videos. The more creative you are, the better chance you will have for a photo or video to start gaining traction on one of the world’s most popular apps.
Completely clueless on how to use Snapchat?
Get our FREE Easy How-To Get Started on Snapchat by filling out the form below and we’ll have it sent to you.
We’ve heard the numbers for shopping cart abandonment and they’re not pretty. The average abandonment is 74%. That’s right, 74% of the time shoppers abandon their shopping carts after adding items in them. Why? There are a ton of reasons. Sometimes it’s merely being distracted, other times people are just “shopping around” and other times they don’t feel safe with the website. Below you will find three strong tips to help put you on the right track to reducing your shopping cart abandonment rate for your e-commerce shop. Start putting more money in your pockets rather than leaving them in the cart!
1. Trust Trust Trust.
You’ve probably seen the trust badges before. They look like this below. They are often a sign that the site in which you are shopping on, takes your privacy and information security seriously. If these badges are not present, there tends to be a bit of concern about giving the company your private information. You’re not alone! 61% of people won’t complete a purchase online if the trust badges aren’t present according to Shopify.
Think about working with the following, so you can have the trust badges on your site:
2. Multiple Payment Options
When people are in the process of checking out on your site, it is important for the process to be seamless. In addition, you want their “payment option” or “payment type” to be listed. If someone is sitting at the computer, ready to pay, but they don’t have their debit card or credit card with them, there are other options. They can check out with Amazon payments which lets the customer sign in via Amazon where they may have their billing information saved already, or they can use Google Wallet which would follow a similar track. The easier the better, so think of adding those options in addition to the typical MasterCard, Visa, or American Express.
3. One-Page Checkout
One of the continuously seen popular topics when it comes to a better experience for shoppers online, is the ease in which the checkout part is performed. There are options now which allow you to offer a one page checkout. You can add your important information, shipping, billing, email all on one page without having to wait for more pages to load and losing your nerve by canceling or abandoning the order. Instead, it’s easy to follow along and get done.
Another variation on this one is the progress bar in e-commerce. This way you will be certain of exactly how much more you have until you reach order confirmation.
Email Kristen@feelingthevibemedia.com or call (914) 315-9651.
Are you noticing lower open rates on your email blasts?
Changes to some of the major email service providers have caused many emails which used to land in the primary inbox, to landing in the spam and or promo tabs. Gmail is one that is notorious for this. Google decided to create three main tabs in the Gmail inbox instead of everything landing in either the main inbox or spam. Spam still exists in gmail, for the record.
Your email marketing blasts land in the promo tab or in spam. Did you know there are ways to help your email marketing regain the open rates it used to see (or close to that) with Gmail recipients? Read the tips below and start implementing them. We have done this with clients and they are happily enjoying the positive results.
1. Keep it Simple.
Are your email newsletters full of images? You’ll want to be careful.
First, most emails are opened on mobile devices today. This means the screen is much smaller and people are looking for information in bite size pieces.
The solution? Include 1 image, yes only 1, so choose wisely as to what you include. Emails that had less imagery were often not marked as “spam” or “promotional.”
Bonus: Include an alt tag behind your image so in the case an email recipient’s image doesn’t show, the alt tag (text describing the image) will display instead of a blank with an x.
2. Reduce HTML.
Many emails are heavy laden with HTML code. This is another spam alert to most email service providers.
The solution? Start reducing the amount of HTML you use and leave it as plain text instead.
3. Stick with Text.
This follows along with step #2 which is to reduce HTML. Less text and more images/html will be spam tab/promo tab prone.
The solution? If emails seem to be more in a “letter format” which involves a large percentage of plain text they will skip the spam filter and hopefully end up in the primary tab.
4. Watch your subject line!
There are a number of known triggers to the spam filters. Many of these are detected in a subject line. Here are some words to avoid:
- As Seen On
- % Off
- Act Now
- Click Here
Bonus: Try the subject line tester and it will let you know if your email subject line is spam prone.
We have been using Startlogic.com webhosting for over 10 years now. (Read the story here of our journey to finding the right webhost). We think Startlogic.com stands above the rest. If you’re looking for an excellent webhost, check out the list of top 5 reasons we choose Startlogic.com for webhosting now! For us, we use and have seen great success with the Pro version ($72 per year).
There is an entire system within Startlogic which allows your to organize and handle scripts, themes, plugins, and professional services. You can easily get into the system, add WordPress and be on your way to using one of the most popular website management systems.
Web hosting is “virtual rental space” on the Internet for an individual or business to put their website on the Internet. The webhost service provider offers services and technology to allow the company to store all the website files.
- Be up to date on website storage space and speed requirements
- Offer unlimited bandwidth
- Offer ability to implement WordPress or other CMS applications.
- Offer Domain Management services
- Offer digital marketing next step options (online advertising)
We went through so many different types of webhosts when we first started building a website. It was important to find one which fulfilled the above requirements and one we felt comfortable with. After much research we came across Startlogic.com. Start Logic is a full web host company with a number of different tiers of service.
When you arrive at startlogic.com you will see three different plans to start with, express, pro, and supercharge.
Express is $54 per year
Pro is $72 per year
Supercharge is $108 per year
Find out why we love Startlogic.com and see if it makes sense for your business. Read it here.
Amazon just came out with their answer to Microsoft’s Skype. We took a look at the app and have come up with what we see are the three benefits of using Amazon Web Service’s Chime. Read this earlier post Introducing Amazon Chime.
1. One App Download one app. No need to deploy any other files, no downloads, nothing that will slow down your computer or device. The app is hosted through the cloud which gives it speed and a seamless connection.
2. Screen Sharing If you’ve been part of a conference call we’re pretty sure you’ve probably had to share your screen. However, if you’re not on a computer/laptop then you can’t typically share your screen. With Amazon Chime you can share your screen from any device, laptop, desktop, tablet, smartphone.
3. Be Mobile We are all mobile, just about all the time, but we are very connected at almost all time. With Amazon Chime take your meetings in the car, on the road through the easy to use app that works with Android, iOS, Mac, and Windows. The chats are synchronized. You can also switch between devices easily during the same meeting!
Want to try a free trial of Amazon Chime? Get your 30-Day Free Trial of Amazon Chime now.
Amazon Web Services (AWS) announced one of their newest launches. It is called “Chime” and is set to be a major competitor against Microsoft’s well known, Skype conferencing software. It is an app and all you need is the app, so no need to download multiple files. So let’s get into the details on how you can test Chime from Amazon Web Services.
1. Get a 30-day free trial to test it.
2. Three different pricing levels:
a. Basic – Chat & Chat Rooms for Up to 2 People – Free
b. Plus – Basic + Screen Sharing and Corporate Directory – $2.50 per user
c. Pro – Plus + Video Meetings for Up to 100 people, personal meeting URLs
Amazon Chime Features
1. Online Meetings
2. Video Conferencing
4. Chat Rooms
5. Smart Presence
6. Drag, Drop, and Share Your Files
Amazon says the system is fully secure running on their Amazon cloud system.
Why not give it a try!
Also Check Out Our Article on Our 3 Top Benefits of Using Amazon Chime
Is mobile traffic all that important? Are people really searching for your business on their cell phones? Absolutely! Watch here to see just how huge it is in our quick mobile tip:
You asked: How do I reach millennials online? We have the answer for you! Watch our newest video below.