Facebook – still the #1 top leading social media site recently made an announcement that will truly revolutionize Facebook pages. If you are a business and have a Facebook page – you will know how important the top header photo is. It’s what people first see when landing on your page. Up until now businesses and entrepreneurial individuals, along with entertainers have been very limited on what they could display in that very important spot. Not anymore!!
Find out what the big change is and how you can benefit from it in the Feeling the Vibe Media Podcast #4! Continue Reading
Email! People are more attached to their email now than ever. With the smartphone, alerts come in quickly. With the average millennial checking their phone 150 times per day, your email will be seen. But, is it being read? Is it relatable and relevant?
This is the Feeling the Vibe Media Podcast #2!
A new study from Engage Hub has revealed 90% of consumers unsubscribed from retailer email lists within the past year. Continue Reading
See the transcript of the podcast below:
In Today’s podcast we talk about how to use digital to drive tons more foot traffic to your business. Don’t miss this. This is the Feeling the Vibe Media Podcast #1 Search Engine Land recently said that local searches are growing much faster than mobile searches overall, actually 50% faster. Continue Reading
The IAB report is out. In 2016 for the full year, the total digital ad spend was $72.5 billion. Growth in digital ad spending is still strong with an increase over 21% from 2015 to 2016. Randall Rothenberg, the CEO of IAB said the following about mobile’s role in this growth and overall ad spend: “Mobile fueled the internet economy in 2016, with advertisers showing their confidence in digital to achieve their marketing goals. This increasing commitment is a reflection of brands’ ongoing marketing shift from ‘mobilefirst’ to ‘mobile-only’ in order to keep pace with today’s on-the-go consumers.” We aren’t just talking about banner or text advertising. In 2016, we saw the first time audio actually had its own category in digital ad spend. Audio units saw over $1 billion. In 2016, mobile accounted for 50.52% of the $72.5 billion digital ad spend. The compound annual growth rate of mobile was 87% in 2016 and heavily drove the digital ad spend. Fun fact: The compound annual growth rate for the past ten years at 16% and has outpaced the US dollar of 3% in the same period. Ready to jump into the digital advertising world, or perhaps you’re looking for help with seeing better results for your digital ads? We can help. Send us an email: Kristen@feelingthevibe.com.
Snapchat, the unofficial “selfie app” that has taken the millennial world (and over!) by storm keeps the ball rolling with constant updates and new features. The newest one? The “World Lens.” It allows people to add flowers, rainbows and so much more to what they see with the “rear facing” camera. Take a look below at the video to find out more about the Snapchat World Lens and check out our three tips for using the new Snapchat lens for your business: Continue Reading
We’ve heard the numbers for shopping cart abandonment and they’re not pretty. The average abandonment is 74%. That’s right, 74% of the time shoppers abandon their shopping carts after adding items in them. Why? There are a ton of reasons. Sometimes it’s merely being distracted, other times people are just “shopping around” and other times they don’t feel safe with the website. Below you will find three strong tips to help put you on the right track to reducing your shopping cart abandonment rate for your e-commerce shop. Start putting more money in your pockets rather than leaving them in the cart! Continue Reading
Are you noticing lower open rates on your email blasts?
Changes to some of the major email service providers have caused many emails which used to land in the primary inbox, to landing in the spam and or promo tabs. Gmail is one that is notorious for this. Google decided to create three main tabs in the Gmail inbox instead of everything landing in either the main inbox or spam. Spam still exists in gmail, for the record.
Your email marketing blasts land in the promo tab or in spam. Did you know there are ways to help your email marketing regain the open rates it used to see (or close to that) with Gmail recipients? Read the tips below and start implementing them. We have done this with clients and they are happily enjoying the positive results. Continue Reading