Bernie Williams is a huge supporter of the Hillside Food Outreach program, helping feed families in need. Next month, Hillside Food Outreach will be hosting their annual gala at the Matrix Conference and Banquet Center in Danbury, Ct on Saturday, November 7, 2015.
The event will begin at 6:00pm with a cocktail buffet and a silent auction, followed by dinner at 7:30pm. Bernie will be joined by Paul Shaffer and friends for a wonderful evening.
Sponsorship opportunities and individual tickets are available.
We are going to take a break from our daily digital tips in remembrance and prayer for everyone who was affected by 9/11. God bless everyone!
“Hope in the LORD! Be strong! Let your heart take courage! Hope in the LORD!” (Psalm 27:14)
There are a lot of terms to know in the digital marketing field. Here are two of them, subdirectory and subdomain. What is the difference between “subdirectory” vs. “subdomain” ? When it comes to search engines, the difference is a big one.
A subdirectory is a folder within the main website files. It would look something like this in a website address:
A subdomain is an addition to a website but search engines see it as a completely new website even though the main company name URL is still in it. Here is an example of a subdomain:
Hot Off of Bernie Williams Day at Yankee Stadium, the newly retired #51 has no intention of slowing down. Bernie will be heading north with his All-Star Band which includes renowned musician and TV personality, Richie Cannata (www.richiecannata.com, another beloved FTV Client!), recording artist Eren Cannata, and pianist Chris Clark with huge Broadway credits plus more. They will all be at Bethel Woods in Bethel, NY on Sunday, June 28, 2015 for an amazing show. VIP Meet & Greet Tickets available. See www.Bernie51.com
Local Digital Westchester Guide, Westchester Connect just hit over 2,100 followers on Twitter! If you are from Westchester, and are on Twitter, follow Westchester Connect www.Twitter.com/ConnectNY
Did you know there are an average of 3 million searches per month for chiropractors on search engines? People are looking for your services and if you are not online in the right way, you are missing out on helping the many seeking your expertise.
We understand you have a lot to think about with your chiropractic practice and taking care of your patients. You have undoubtedly heard about the fact that people are searching online for services just like yours. If you are not coming up in the searches, your competitors are being found instead. That’s not fair! There are some ways you can help level that playing field. After all, you’ve worked very hard to reach the level you’re at and people need you. We’re going to give you some important tips to help you with your online marketing.
Take appointments online – Many times people are searching for you when they have a quiet moment. This is usually at a later time of the day. Think of how great it would be to capture those searchers giving them the opportunity to setup an appointment all from your website.
Choose the right social media – You’ve heard that social media is the place to be. A lot of times business owners make the mistake of trying to create a profile on all of them. The better tip is to choose the right combination of social media profiles that can truly help your business. As a chiropractor, the best option would be Facebook as it has the most members with over 750 million.
Go Local – As a local business you will want people in your particular zip code radius to find your practice when they search. Luckily, Google has their own local listing called Google Places. It’s free to open, grab yours now!
Do you want to reach all the thousands of locals looking for a chiropractor? You should read our FREE step by step guide to creating an effective Google local listing that will bring people knocking on your door. All you need to do is email us at firstname.lastname@example.org
We recently conduced social media classes at the Somers Library in Somers, New York. Two classes were held in May of 2014, “How to Use Facebook for Business” and “How to Effectively use Twitter for Business.” The classes were a huge success. Please see below for some comments from the organization and a student.
“Kristen & Diana recently facilitated a social media workshop for small business owners. The content was rich and they were both incredibly engaging. The room was completely filled, and many attendees stayed after the presentation to have some one-on-one time with them — even after a long Q&A session. Best part? Everyone left with strategies they could actually use. We would definitely have them back again!” ~Valerie Herman, Somers Library
“Your class was very informative for us over a certain age. I set up my husband’s business Facebook page. He was very impressed since I am sooo not techy.” – Theresa, Somers Library Student
We’re happy to announce that we we were featured in the Yorktown Magazine. Pick up the November 2013 issue of the publication and check out our article. If you have an online store, you need to be prepared for Cyber Monday. In 2012, Cyber Monday (the equivalent of Black Friday online), saw an increase of 30% from 2011 to $1.5 billion in sales!! Are you ready for Cyber Monday which will be on December 2, 2013? Check out our article “Selling on Cyber Monday” from the Yorktown Magazine November issue for important tips now.
As a business owner you want as much exposure in the right spots online as possible. Local businesses are happy to see that the worldwide search engine is working harder to help them have some more exposure in the local market. That’s great, when done right. However, there is a new scam out there and we want you to be aware of it.
There are people out there claiming to be from “411” or some other type of directory service who will take your business and get it on the front page for any town of your choice on Google.com. For example, let’s say you have a salon in Stamford, Connecticut and you want it to be on the front page of Google’s search results for “Greenwich, Connecticut.” While this can be done, legitimately, it can also be done illegally.
These 411 scam artists will take your business, create a fake address in Greenwich, Connecticut and put you in the system. Now your business will come up with a Greenwich address. That’s not so bad, right?? WRONG. It is against Google’s specific Terms of Service to falsify an address. If you do this, Google will delete your company from their search results.
Not only do these scam artists hurt your business majorly by taking you off the #1 search engine people use, but they have also been known to collect your credit card number from you and continually charge your card even after you request they stop. BEWARE! This can really damage your business online.
If you have any questions, or are wondering if you might be dealing with something like this, contact us and we’ll try to steer you in the right direction.
In a word, yes, social media networking does work for your business. However, there is a catch. Perhas you have a business and you started a facebook fanpage or a twitter, you have everything up there and even have “fans” or “followers.” Yet, you’re not seeing results from it. There is a catch with social media. If you do not actually connect with the people on social media, talk to them, and they respond back, your chance for spreading the word “virally” as they do so well on facebook or Twitter will be very small. The power of the “viral” message (and no, not a virus) is incredible and can suddenly expand your business multiplying results. The key? Actually connecting with the people who are your “fans.” It is such a gold mine.