Author: Kristen Ackerly

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Podcast #6: Brad Lea Podcast Interview: Must Hear Business Tips from Mega-Entrepreneur

Podcast #6: Brad Lea Podcast Interview: Must Hear Business Tips from Mega-Entrepreneur

Brad Lea of Lightspeed VT 2017 interview

Have you ever had the chance to hear business tips from a highly successful entrepreneur?  Tips that are raw and unfiltered, because it’s that which wins over the pretty, “wrapped-in-a-box-with-a-bow” version.  We have that for you and so much more. Meet Brad Lea, the owner and CEO of Lightspeed VT, a virtual training platform with headquarters in Las Vegas, Nevada.  Brad took the time to talk with us amongst filming his video series and handling the every growing Lightspeed VT portfolio of clients.  This includes ABC’s Shark Tank investor Daymond John, The Napoleon Hill Foundation, Sales and Real Estate Leader Grant Cardone, Motivational Mogul Anthony Robbins, and the list goes on. Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Snapchat Spectacles: Newest Popular Must-Have Gadget

Snapchat Spectacles: Newest Popular Must-Have Gadget

Snapchat Spectacles in black - review

 

While at an event for one of our clients, we met a PR team trying Snapchat Spectacles for the first time.  They come in a case and look different from typical fashion sunglasses.  You can almost tell there is a technological feel to the glasses.  They have holes to the side of each lens where the cameras are which create a “fishbowl” like image.

The sunglasses sync with your Snapchat allowing you to truly take the memory you “see” and store it.  You can take up to 10 second videos via your specs. The good news, by taking photos and videos with your Snapchat Spectacles, you won’t automatically post images nor videos to your snapchat, they will go to a holding folder (the Memories section).  Then you can choose which photos/videos you want to keep.  Once in the memories folder, you can edit photos just as you usually would adding stickers, filters, doodles and more before snapping them.

 

 

Some Important Details:

Snapchat Spectacles come in a variety of colors including:Snapchat Spectacles case and charger

Black

Red

Blue

 

Purchase of the Snapchat Spectacles come with a storage case that holds up to four charges, so you’re ready on the go.

Price: $129.99

Amazon shows 51 reviews with an average of 4.4 out of 5 stars.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Podcast #3 – Pinterest Marketing – How to Sell on Pinterest 2017

Podcast #3 – Pinterest Marketing – How to Sell on Pinterest 2017

                                                                                        See the transcript of the podcast below:

How to Sell on Pinterest in 2018

Pinterest has quietly been gaining a lot of ground in the social media selling world but they haven’t been shouting it from the rooftops. Pinterest – another photo-centric social media channel, known for attracting a high percentage of females (males too of course), interested in sharing fashion, food, interior decorating, and other lifestyle photos to learn from and be inspired by. How does this spell social selling and how can you get in on it?

You’ll find it all out in today’s Feeling the Vibe Media Podcast #3! Let’s go! Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily Marketing – Tip #22 – Periscope 2.0!

Periscope is still going strong and growing!  They just recently made some announcements and improvements slated to appear soon.  The Periscope early adapters like @KimGarst and @1AlexKhan are all over this news, immediately scoping about it.  So wait no longer, here is what Periscope 2.0 will offer:

 

 

1.  Rewind and Fast Forward 

 

If you watch Periscope replays, you will notice there is no way to skip ahead or replay a certain part without having to start all the way back at the beginning.  Most often on Periscope replays, you will spend a lot of time watching the broadcaster welcome everyone in.  As a replay viewer, you can’t interact and aren’t quite interested to wait through the “hellos.”  So now, you will be able to fast forward right through them!

 

2.  Teleport

 

Click a button and find a random scope, like “couch mode” on www.periscope.tv.

 

3.  Sticky Replays

 

The replays will stick around on your profile for 24 hours and will be shown on the map. You can search for a particular type of scope or a particular type of content which will then be found pinned to the map.

 

Bonus note:  If you include “#Halloween” in your scope title, you will then see bats fly across the screen during a Periscope broadcast.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing – Tip #21 – 3 Little Known Ways to Affect Adwords Quality Score

3 Ways You can Increase Your Adwords Quality Score Right Here

If you are running paid search ads for your business, you have undoubtedly come across something called a “quality score.”  If you haven’t, go into your account and check it out.  Quality score is very very important to Google and should be important to you too.  After all, if you create the ads in the right way, the quality score for your ads will be higher, which will allow you to pay less for clicks (cpc) than your competitors with lower quality scores.  So how is that done?

 

There are a few ways to affect quality score that relate to your website.  If you need help with build ads which will be given great quality scores, contact us and we’ll get you started.  That isn’t what this post is about.  In this case, let’s get into the 3 Ways Adwords Quality Score can be changed.

1.  Privacy Policy – You may not realize it, but Google puts a lot of clout into how your website is setup, especially for the links your ads go to.  The Privacy Policy is an important part of any website which may in any way shape or form, collect visitor information.  If you have an e-commerce website you most definitely need a privacy policy.  You can get a free privacy policy here and tweak it a bit for your website if you don’t have one already.  Final point, if your website doesn’t have a privacy policy, Google flags it and it will show in your lowered quality score.  An EASY FIX!

 

2.  Contact Page – If you have a website, you need a contact page.  Make sure it shows a phone number as well so Google doesn’t flag you in any way, and your quality score will be happy.

 

3.  Keywords in the URL – This one isn’t on your website, but is one that many may miss.  You need to make sure the keyword you are building your ads around, that main keyword, is in the URL.  You will see great changes in your quality score.

 

There you have it!  3 Easy Ways to Have a Increase Your Adwords Quality Score.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing Tip #20 – Increase Your Email Capture Rates

Helpful tips and advice on a yellow office noteWe all know as marketers, we want to communicate with our customers to know what they want.  The more we are in communication with them presenting them with valuable material, the stronger your community will be of dedicated customers.  Did you know there are some easy steps you can take to help increase the rate at which people sign up for your mailing list?

 

1.  Top Level Form

 

Sites which include an email form in the first three fields to fill out on a checkout saw an increase of 14.6% in email capture rates.

 

2.  One is Better than Two

 

WebsItes which use one checkout page capture email addresses at a rate of 16.7% higher than those with two or more pages for checkout.

 

3.  Signup Forms

 

Signup forms with fewer fields to fill out capture emails much better than those with more.  While it’s helpful to have more information on each subscriber, that first interaction they have with you to join your list should be a very easy one.  One study saw an increase in email capture of 28% when they decreased the form fields from five to four.

 

4.  No Phone Numbers

 

Required fields can be helpful but think twice about making the phone number required.  One company saw a 275% increase in email capture when they didn’t have the phone number field required.  If that field is not mandatory for your business, try making it an optional field to see if it can work for you.

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing Tip – #19 – Best Time of Day and Day of Week for the Best Email Results

Helpful tips and advice on a yellow office noteThere are so many people do not realize how important email marketing truly is . They somehow think it has gone the way of the dinosaur .  This could not be more untrue.  Email is actually a somewhat untapped yes fantastic way to stay in communication with your clients and potential clients .

 

 

Let’s get down to it . There are two main KPIs you need to pay attention to. They are:

Open Rates

Click through rate

 

What is the major factor for converting open right? It is your subject line . There are many do’s and don’ts for the subject line but we’ll get to those in another post.  Just know the subject line makes a big difference as to whether your email is opened or not.

Once they read your email you will want to be sure of two items:

  • The content matches and expands upon your subject line.
  • The content is compelling enough to make someone click.

Does the time of day matter and when you send your email? Absolutely!

Does the day of the week matter for your send to be successful? Yes again!

You want to be sure that you send your email during the day.  The time of day may vary depending on where you’re sending your email so keep that in mind in regards to timezones.  You don’t want to send emails late at night or overnight simply because people are asleep and they won’t be able to actually read your emails. Most likely if an email is received overnight it will be lost in the inbox by the time the person begins to read your email.  Send your email during the late morning early afternoon .  This can also depend on who you’re targeting.  If you target teenagers and 20-somethings in college, it is best to send those emails later in the day or even night when they are home from school.

 

In Summary:

Send your emails during the day between the hours of 11 a.m. and 4 p.m. if you are sending to working age adults .

Send your emails between the hours of 6 pm and 11 pm if you are targeting teenagers and/or college students.  Reserve the later part of the night (8:00 – 11:00) for older teenagers and college students

Days of the Week to Not Send Email Blasts

Which days of the week work? Word to the wise , skip sending emails on Mondays. Why?  Most people aren’t in the best of moods on Mondays knowing the weekend is over . Most likely working adults are facing very busy inboxes and your email might hit the trash before it’s opened . Another day to skip? Actually two, the weekend, skip Saturdays and Sundays . Most people are not putting their focus on email over the weekend  and instead running errands.

Best Days of the Week to Send Email Blasts

Tuesday, Wednesday, and Thursdays. These days have been historically known to give the best results for sending an email blast.

 

There you have it if you’re going to send emails to professional adults, send them from 11 a.m. and 4 p.m. Tuesday through Thursday.

 

If you are sending email blasts to teenagers and college students send it between 6 p.m. and 11 p.m. on Tuesdays and Thursdays .

 

The days and times above have been found to be the best for results across many industries. However, it is always important to test your particular target market and see their behavior.

 

Bonus Statistic !

23% of email recipients open their emails within 60 minutes of receiving them . There are a number who do not open their emails for a day or two.  If sending for an event, make sure to send it at least 3 – 5 days in advance.  Keep watching for more!

 

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Instagram Ads – You Should Be Using Them Now!

instagramAs mentioned previously, Instagram is opening its ad platform to the US.  This is MAJOR news.  Instagram already opened their advertising platform internationally and businesses along with individuals have been enjoying the HUGE benefits!

 

 

 

First some Instagram stats:

 

Did you know Instagram currently (according to the State of Social Media) has 300,000,000 monthly active users?  Those users post up 70 million photos per day with 2.5 BILLION likes on photos everyday.  Instagram started in 2010 and Instagram Ads are not even 3 years old yet.

Why Instagram Ads?

 

When compared to other top social media, Instagram had 4600+% higher engagement and 3700+% higher profile interactions.

Case Study:

 

Michael Kors was one of the first brands to advertise on Instagram.  It was found they had 4X more likes than on non-promoted posts.

Instagram Ads – Definitely something to try out with a test budget.

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing – Tip #17 – Periscope Just Made it Much Easier for You to Watch

periscope-logoPeriscope is one popular app and as recently mentioned has hit 15 million viewers!  It is taking digital video to a brand new level.  If you are already using Periscope or thinking of trying it out, make sure to get my free starter guide for Periscope

 

As this new app continues to build popularity more and more updates will be come available.  A new one which hit iOS users first was the ability to watch in landscape view with the comments Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – Tip #16 – The Instagram Milestone Bombshell and How You Can Cash In

instagramInstagram is the social app your kids, their friends, and even adults just love.  That user base and community is growing at lightning speed, just recently hitting 400 million users.  400 million people in just 5 short years with 80 million pictures shared EACH DAY!  Here’s a little known fact though, 75% of the Instagram user base is from outside of the US.

 

 

Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com