You’ve heard people look to reviews from peers and even strangers before purchasing a product or service. This is why social media is so important when it comes to shopping, online and offline.
Here’s just how important it can be and why your business should be utilizing social media.
According to 16best.net:
- 87% of customers say that social media helps them decide what to buy.
- 25% seek advice on social networks when choosing clothing
- 90% of followers try to reach out to brands via social media.
In today’s era many millennials and even baby boomers are either discovering brands via social media or going to social media to see how they can interact with a brand they like.
You want to see if there are any special promotions or deals going on and to also see if others purchased/reviewed a product you are perhaps thinking of getting.
If a positive review is found on mobile devices when you are shopping around, companies can see an increase of 133% in conversions compared to no reviews or negative ones.
Not only are you looking reviews but more than half off US consumers go to social media for customer service and feel any issues they have were resolved.
So how does social media translate into a dollar value?
Shopify says the following:
When a Shopify store user is referred by Facebook the average spend is $40
When referred by Pinterest? $80
[Don’t Forget to Get Your Selling On Pinterest Guide for 2018 FREE Here]
The demographics of today’s social shopper might surprise you:
You can find many more details on the social commerce landscape including:
- Top social retailers
- Adoption of social media by platform and industry
- Which industries benefit the most from social media
- Top selling social media products
- User behaviors
- The List goes on
Check out this incredible social commerce infographic from 16best.net