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Bernie Williams Concert in NYC a Huge Success!

Bernie Williams Concert in NYC a Huge Success!

We want to congratulate our client, Bernie Williams on a successful night in New York City on Saturday, April 30th.  His concert at the (Le) Poisson Rouge in Manhattan raised a lot of money for music education.  The show was sponsored by Steiner Sports, benefiting the NAMM Foundation.

Watch a highlight of the night when musician, Paquito D’Rivera joined Bernie and his All-Star Band on stage.  Watch below:


For updates and future concert details, please visit Bernie Williams Official Website at www.bernie51.com .

Daily Digital Marketing – Tip #24 – Want Success on Instagram?  You Better Be Using these Hashtags

Daily Digital Marketing – Tip #24 – Want Success on Instagram? You Better Be Using these Hashtags

 

Instagram can seem like somewhat of a mystery to many if you don’t have the secret tricks to help you crack that mystery code.  It is important for you to utilize these hashtags below to increase followers and increase likes Instagram.  Let’s get started!

Instagram hashtags-2

 

 

1.  #S4S – “Shoutout for Shoutout”

Definition:  I will tell my IG followers to follow you in exchange for you telling yours to follow me.

 

2.  #L4L – “Like for Like”

Definition: I will like your photo if you like mine.

 

3.  #FBF – “Flashback Friday”

Definition: Post an old photo on Fridays.

 

4.  #IGers – “Instagrammers”

Definition: Speaking to people using Instagram.

 

5.  #POTD – Photo of the Day

Definition: Posts of photos you think are the best.

 

6.  #Regram

Definition: This is telling people to repost the photos on Instagram.

 

Want extra help with Instagram?  Contact us today to get started!

 

3 Reasons Why You Should Advertise on Facebook!

3 Reasons Why You Should Advertise on Facebook!

There are over 42 MILLION Facebook business pages out there, and it is growing every minute.  Facebook users (the visitors that “like” your page) spend an average of 40 minutes a day on the social media website.  When you post an update to your page whether it be an image, a video, or a plain text announcement, you assume that all the followers of your page are seeing your update.  However, there is a little secret that Facebook does not want you to know.  Behind the scenes, Facebook is choosing which posts are viewed by which followers of your page based on their interests and likes.

So, how do you fix this?!   Facebook Advertising!

Facebook Advertising

#1  It’s Where Your Customers Are!

With over 1 billion users on Facebook, your audience is definitely somewhere in that mix!  Facebook offers the widest audience you can get, second in line to search engines.  It far exceeds television, newspaper and magazine advertising.  Think about it, what other type of media are people carrying around with them 24/7?

#2  Dig Deeply into Your Target Market

Facebook is extremely specific with its targeting capabilities.  You can choose who you want your ad to show to based on categories such as location, behaviors interests, age, languages, etc.  After you choose, it will notify you of how many users your ad will be displayed to.

#3  Others have had Huge Success!

Stittsworth Meats: When the owner of Stittsworth Meats bought the meat market a few years ago, the first thing he did was set up a Facebook page. With a combination of frequent posts, contests/giveaways, and advertising on Facebook, the shop has taken off, and sales are up 250 percent!!

Carol’s Daughter is a skincare, hair care and beauty product company. Owner, Lisa Price started the business in her kitchen, opening up her first store in Brooklyn, New York in the late 90’s.  When the Carol’s Daughter team started using Facebook, it was mostly to build brand awareness and to connect with their followers.  The team then started using Facebook advertising to promote newly launched products, achieving sales in excess of $20 million!

 

Do you need help with Facebook advertising?  Do you currently have a Facebook page that you need to take to the next level?  Contact us: email Design@feelingthevibe.com

3 Reasons Why Your Business Needs to be on Youtube Today!

3 Reasons Why Your Business Needs to be on Youtube Today!

TV is not the only way your business can get in front of large crowds anymore.  We all have at one time or another visited Youtube.com, whether it is to watch adorable puppy videos or to learn how to create a top blog post.  Did you know Youtube has over 1 billion users?!  You heard me right, one BILLION!  If your business is not yet utilizing the mega media outlet that is Youtube, don’t wait another day..

 

Reason #1: Youtube is Mobile Friendly!

Not only can Youtube’s billion users search and watch video clips while they surf the web at home, but now you are targeting users with video right in their pocket!  Two-thirds of Americans are now smart phone users and are always searching while on the run.  These users have their phone in hand and are ready to call your business.

 

Reason #2: Youtube is Owned by Google

Youtube was bought by Google in 2006.  It’s no surprise that Google is the most popular search engine all over the world.  Youtube is now the second ranked search engine.  You may have noticed when you go to www.google.com and search, Youtube videos show up in the listings as well as on the “Videos” tab on Google.com.  This opens up huge doors for your videos to be found when your customers are searching on Google.  Don’t miss out!

 

Reason #3: Youtube Offers that Real Touch

Don’t conform to just having a website full of text.  Don’t get me wrong, blogging is critical for search engine rankings.  However, Youtube not only is ranked highly in the search engines (particularly Google), but it also gives your visitors that real person connection.   Words on a screen are nice, but they want to see you move, walk, and talk.  Studies show that when your visitors feel connected to you, they will ultimately go that extra step and do what you are asking, whether it is to sign up for a mailing list, like your Facebook page, or call your business.

 

If you would like help setting up a Youtube channel, we would be happy to consult with you and get you started!  Call us at (914) 315-9651 or email Design@feelingthevibe.com.  

 

Daily Digital Marketing – Tip #23 – Best Time of Day to Tweet

Tweeting, posting, updating statuses.  There is so much to do when it comes to promoting your business online.  How about some rules and information to help you know when is the best time of day and week for clicks, retweets, favorites, and overall engagements.

 

Recently, Bufferapp.com examined over 4 million tweets to see which had the best engagement when.  So let’s take a look at the results:

 

  • Best time for Clicks: Early morning hours between 2 am – 3 am.
  • Time with the Fewest Clicks: 9 am – 1 pm local time
  • Best time for favorites and retweets: Evenings and late at night (9 pm local time is the best hour on average)

Let’s get more specific:

 

  • Most Popular Time of the Day to tweet: Between noon – 1 pm local time
  • Fewest tweets posted: Between 3 am and 4 am local time

 

Looking at the statistic above for the “most popular time of the day to tweet,” please keep in mind, this should actually be used carefully as your tweets may get lost in the shuffle with so much tweeting activity going on.  Therefore, it would be better to tweet during non-peak times if you want to be seen.

 

Bernie Williams in FOX’s New York Star of the Day!

New York Star of the Day, talent show on FOX 5 with Bernie Williams and Ernie Anastos

The brand new talent show, FOX’s “New York Star of the Day” welcomes Bernie Williams to head the band!  The show is hosted by famed anchor, Ernie Anastos as host.  It airs every Saturday on FOX 5 in New York, at 5:30pm EST for a half hour show.

You have a hand in voting and ultimately choosing your New York Star of the Day!

Visit New York Star of the Day for more information.

Bernie Williams to Join 14th Annual Hillside Outreach Gala on November 7, 2015

Bernie Williams to Join 14th Annual Hillside Outreach Gala on November 7, 2015

Bernie Williams signing for the silent auction at Hillside Food Outreach Gala 2014
Bernie Williams autographing an item for the silent auction at the 2014 Gala

Bernie Williams is a huge supporter of the Hillside Food Outreach program, helping feed families in need.  Next month, Hillside Food Outreach will be hosting their annual gala at the Matrix Conference and Banquet Center in Danbury, Ct on Saturday, November 7, 2015.

The event will begin at 6:00pm with a cocktail buffet and a silent auction, followed by dinner at 7:30pm.  Bernie will be joined by Paul Shaffer and friends for a wonderful evening.

Sponsorship opportunities and individual tickets are available.

Please visit Hillside Food Outreach for more information.

Digital Daily Marketing – Tip #22 – Periscope 2.0!

Periscope is still going strong and growing!  They just recently made some announcements and improvements slated to appear soon.  The Periscope early adapters like @KimGarst and @1AlexKhan are all over this news, immediately scoping about it.  So wait no longer, here is what Periscope 2.0 will offer:

 

 

1.  Rewind and Fast Forward 

 

If you watch Periscope replays, you will notice there is no way to skip ahead or replay a certain part without having to start all the way back at the beginning.  Most often on Periscope replays, you will spend a lot of time watching the broadcaster welcome everyone in.  As a replay viewer, you can’t interact and aren’t quite interested to wait through the “hellos.”  So now, you will be able to fast forward right through them!

 

2.  Teleport

 

Click a button and find a random scope, like “couch mode” on www.periscope.tv.

 

3.  Sticky Replays

 

The replays will stick around on your profile for 24 hours and will be shown on the map. You can search for a particular type of scope or a particular type of content which will then be found pinned to the map.

 

Bonus note:  If you include “#Halloween” in your scope title, you will then see bats fly across the screen during a Periscope broadcast.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing – Tip #21 – 3 Little Known Ways to Affect Adwords Quality Score

3 Ways You can Increase Your Adwords Quality Score Right Here

If you are running paid search ads for your business, you have undoubtedly come across something called a “quality score.”  If you haven’t, go into your account and check it out.  Quality score is very very important to Google and should be important to you too.  After all, if you create the ads in the right way, the quality score for your ads will be higher, which will allow you to pay less for clicks (cpc) than your competitors with lower quality scores.  So how is that done?

 

There are a few ways to affect quality score that relate to your website.  If you need help with build ads which will be given great quality scores, contact us and we’ll get you started.  That isn’t what this post is about.  In this case, let’s get into the 3 Ways Adwords Quality Score can be changed.

1.  Privacy Policy – You may not realize it, but Google puts a lot of clout into how your website is setup, especially for the links your ads go to.  The Privacy Policy is an important part of any website which may in any way shape or form, collect visitor information.  If you have an e-commerce website you most definitely need a privacy policy.  You can get a free privacy policy here and tweak it a bit for your website if you don’t have one already.  Final point, if your website doesn’t have a privacy policy, Google flags it and it will show in your lowered quality score.  An EASY FIX!

 

2.  Contact Page – If you have a website, you need a contact page.  Make sure it shows a phone number as well so Google doesn’t flag you in any way, and your quality score will be happy.

 

3.  Keywords in the URL – This one isn’t on your website, but is one that many may miss.  You need to make sure the keyword you are building your ads around, that main keyword, is in the URL.  You will see great changes in your quality score.

 

There you have it!  3 Easy Ways to Have a Increase Your Adwords Quality Score.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing Tip #20 – Increase Your Email Capture Rates

Helpful tips and advice on a yellow office noteWe all know as marketers, we want to communicate with our customers to know what they want.  The more we are in communication with them presenting them with valuable material, the stronger your community will be of dedicated customers.  Did you know there are some easy steps you can take to help increase the rate at which people sign up for your mailing list?

 

1.  Top Level Form

 

Sites which include an email form in the first three fields to fill out on a checkout saw an increase of 14.6% in email capture rates.

 

2.  One is Better than Two

 

WebsItes which use one checkout page capture email addresses at a rate of 16.7% higher than those with two or more pages for checkout.

 

3.  Signup Forms

 

Signup forms with fewer fields to fill out capture emails much better than those with more.  While it’s helpful to have more information on each subscriber, that first interaction they have with you to join your list should be a very easy one.  One study saw an increase in email capture of 28% when they decreased the form fields from five to four.

 

4.  No Phone Numbers

 

Required fields can be helpful but think twice about making the phone number required.  One company saw a 275% increase in email capture when they didn’t have the phone number field required.  If that field is not mandatory for your business, try making it an optional field to see if it can work for you.

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com