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Daily Digital Marketing Tip – #19 – Best Time of Day and Day of Week for the Best Email Results

Helpful tips and advice on a yellow office noteThere are so many people do not realize how important email marketing truly is . They somehow think it has gone the way of the dinosaur .  This could not be more untrue.  Email is actually a somewhat untapped yes fantastic way to stay in communication with your clients and potential clients .

 

 

Let’s get down to it . There are two main KPIs you need to pay attention to. They are:

Open Rates

Click through rate

 

What is the major factor for converting open right? It is your subject line . There are many do’s and don’ts for the subject line but we’ll get to those in another post.  Just know the subject line makes a big difference as to whether your email is opened or not.

Once they read your email you will want to be sure of two items:

  • The content matches and expands upon your subject line.
  • The content is compelling enough to make someone click.

Does the time of day matter and when you send your email? Absolutely!

Does the day of the week matter for your send to be successful? Yes again!

You want to be sure that you send your email during the day.  The time of day may vary depending on where you’re sending your email so keep that in mind in regards to timezones.  You don’t want to send emails late at night or overnight simply because people are asleep and they won’t be able to actually read your emails. Most likely if an email is received overnight it will be lost in the inbox by the time the person begins to read your email.  Send your email during the late morning early afternoon .  This can also depend on who you’re targeting.  If you target teenagers and 20-somethings in college, it is best to send those emails later in the day or even night when they are home from school.

 

In Summary:

Send your emails during the day between the hours of 11 a.m. and 4 p.m. if you are sending to working age adults .

Send your emails between the hours of 6 pm and 11 pm if you are targeting teenagers and/or college students.  Reserve the later part of the night (8:00 – 11:00) for older teenagers and college students

Days of the Week to Not Send Email Blasts

Which days of the week work? Word to the wise , skip sending emails on Mondays. Why?  Most people aren’t in the best of moods on Mondays knowing the weekend is over . Most likely working adults are facing very busy inboxes and your email might hit the trash before it’s opened . Another day to skip? Actually two, the weekend, skip Saturdays and Sundays . Most people are not putting their focus on email over the weekend  and instead running errands.

Best Days of the Week to Send Email Blasts

Tuesday, Wednesday, and Thursdays. These days have been historically known to give the best results for sending an email blast.

 

There you have it if you’re going to send emails to professional adults, send them from 11 a.m. and 4 p.m. Tuesday through Thursday.

 

If you are sending email blasts to teenagers and college students send it between 6 p.m. and 11 p.m. on Tuesdays and Thursdays .

 

The days and times above have been found to be the best for results across many industries. However, it is always important to test your particular target market and see their behavior.

 

Bonus Statistic !

23% of email recipients open their emails within 60 minutes of receiving them . There are a number who do not open their emails for a day or two.  If sending for an event, make sure to send it at least 3 – 5 days in advance.  Keep watching for more!

 

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Instagram Ads – You Should Be Using Them Now!

instagramAs mentioned previously, Instagram is opening its ad platform to the US.  This is MAJOR news.  Instagram already opened their advertising platform internationally and businesses along with individuals have been enjoying the HUGE benefits!

 

 

 

First some Instagram stats:

 

Did you know Instagram currently (according to the State of Social Media) has 300,000,000 monthly active users?  Those users post up 70 million photos per day with 2.5 BILLION likes on photos everyday.  Instagram started in 2010 and Instagram Ads are not even 3 years old yet.

Why Instagram Ads?

 

When compared to other top social media, Instagram had 4600+% higher engagement and 3700+% higher profile interactions.

Case Study:

 

Michael Kors was one of the first brands to advertise on Instagram.  It was found they had 4X more likes than on non-promoted posts.

Instagram Ads – Definitely something to try out with a test budget.

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing – Tip #17 – Periscope Just Made it Much Easier for You to Watch

periscope-logoPeriscope is one popular app and as recently mentioned has hit 15 million viewers!  It is taking digital video to a brand new level.  If you are already using Periscope or thinking of trying it out, make sure to get my free starter guide for Periscope

 

As this new app continues to build popularity more and more updates will be come available.  A new one which hit iOS users first was the ability to watch in landscape view with the comments Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – Tip #16 – The Instagram Milestone Bombshell and How You Can Cash In

instagramInstagram is the social app your kids, their friends, and even adults just love.  That user base and community is growing at lightning speed, just recently hitting 400 million users.  400 million people in just 5 short years with 80 million pictures shared EACH DAY!  Here’s a little known fact though, 75% of the Instagram user base is from outside of the US.

 

 

Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – Tip #15 – Periscope Update for iOS!

periscope-logoIf you are using Periscope (you should be!), they have brought out a BRAND NEW update for iPhone/iPad – basically iOS users.  I’m sure you have taken a screenshot with your phone/mobile device.  Now while you’re on Periscope, you can take a screenshot and then actually share the screenshot on Twitter right from the Periscope app!  It will also alert the scoper (person live streaming whom you are watching at the time) you have taken a screenshot by showing a small film icon which mixes in with the hearts on the right side.  Great expanded exposure!

Want to learn how to use Periscope for Your Business with a FREE 5 Step Guide to Getting Started PDF?   Fill out this Form Now!

 

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – #14 – Periscope URLs!

periscope-logoThis is BREAKING NEWS and I had to jump on to tell you all about the newest feature Periscope brought out today.  Periscope just hit 15 million users, this is the fastest growing social media program EVER!!  It is an incredible platform to promote your business.

 

Now you have the ability to direct people straight to your Periscope Profile with custom Periscope URLs!

 

 

Here is how it looks:

www.periscope.tv/USERNAME

 

How you can use the new Periscope URL for business:

  • In your signature on your emails.
  • On your website
  • On your social media profiles

 

Want to learn how to use Periscope for Your Business with a FREE 5 Step Guide to Getting Started PDF?  Fill out this Form Now!

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Daily Digital Marketing – Tip # 13 – Instagram Hashtags for Maximum Exposure

Popular Instagram hashtags

A study was just put out on the best hashtags in 2015 to include on your Instagram photos for the best exposure AND engagement.  If you’re on Instagram and think it could really help your business or you simply want more followers, more engagement and a better community you should take a look at this very special list.  It’s not easy to find but has some amazing information.

Here are some hashtags you should include and they’re hashtags which actually are pretty generic and can somehow be used with your photos as well:

Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – Tip #12 – Use Image Quotes!

success

Sometimes quotes are much more powerful than the longest article!  If you want to:

  • Truly get a point across
  • Inspire
  • Add Value
  • Gain exposure through shareable content – This is a Big One

Then you need to utilize image quotes.  Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – Tip #11 – Facebook Graphics for Non-Designers

As you know, graphics and visuals are so very important online everywhere.  If you look at a site with great vibrant graphics vs a site with just text and few low level graphics, you will gravitate toward the site with the great graphics.  So, then the question arises, how do I design?  I’m not a designer!  I can’t create these great looking visuals.  Don’t worry anymore.  There is a site that will help you, even if you are a non-designer.  They are an awesome spot to also build out Facebook page headers.  If you are on Facebook, you need a visual to set you apart from everyone else and that right header will give the right first impression.

The1re is a site out there now which takes a lot of the hard design work out of the equation.  You need to try it, the site is Canva.com.  If you need a tutorial on how to use Canva.com, let us know and we’ll put one together for you.

(The image to the left was created on Canva.com!)

 

Tip:  While you will find some images are $1, there are images which are free.  Be sure to watch out for them in the search.

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – Tip #10 – Linkedin Headers

Helpful tips and advice on a yellow office noteLinkedin is consistently growing and a must have for all career driven professionals.  As the site has grown, the ability to customize has also expanded.  If you haven’t noticed, go into your own profile and you will see a spot at the top to add a top header photo.  You may not think of Linkedin as a place to be “artistic” or colorful even.  This is your time to set your profile apart from the many others on the site.

Linkedin gives you some possible headers to choose from or to upload your own.  When you’re designing the header banner, make sure it is a jpeg, png, or gif that is less than 4 MB in size.  The dimensions are 1400 X 425.  One important part is the top part of your profile with your profile image is sitting over this header.  When you’re designing the header, leave space in the middle-bottom part as it will be covered by the profile.

This is the time for you to have a strong personal brand.  This represents you.  It can give you the exposure to help make a great first impression.

 

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com