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Podcast #2 – Email Marketing – How to Decrease the Number of Unsubscribes

Podcast #2 – Email Marketing – How to Decrease the Number of Unsubscribes

 FEELING THE VIBE MEDIA PODCAST #2 – LISTEN HOW TO STOP YOUR EMAIL LIST FROM UNSUBSCRIBING

                                                                                        See the transcript of the podcast below:
Email! People are more attached to their email now than ever. With the smartphone, alerts come in quickly. With the average millennial checking their phone 150 times per day, your email will be seen. But, is it being read? Is it relatable and relevant?

This is the Feeling the Vibe Media Podcast #2!

A new study from Engage Hub has revealed 90% of consumers unsubscribed from retailer email lists within the past year.

While some say this is due to frequency where 24% faulted too much frequency in offers and updates – we need to look deeper here. Is it really about frequency, or is it about the message itself? If you received a very relevant message, something that you could relate to, that you needed, that helped you, the frequency wouldn’t be a problem. Here’s something to back that up. The people complaining about the emails? 24% of them, the same that were unhappy with frequency, say the messages are irrelevant. They said it was Highly irrelevant to them.

So let’s find a fix! I have a tip for you on how to handle this.

If you’re collecting email addresses on your website, congratulations, you are ahead of many. However, it is how you collect the email that holds the secret sauce. In a world of everything being instantaneous – people expect those instant messages that are relevant. People are able to like and follow that which is relevant or interesting to them. If they chose to sign up for your email list, that is great – but you need to know more about them than simply their name and email.

If you’re in retail – you need to setup silos, separate lists – for a clothing retailer it could be as simple as separating groups into those interested in men’s clothing, women, juniors, kids, etc. If you have a consumer electronics store – again, group people into those interested in gaming vs big screen tvs, vs those who want to buy the newest item first. Allow people to sign up for more than one list as well.

In addition, be careful of your messaging. Don’t only make it company news, offers and sales. Your competitors are engaging with their customers via social media and email, stay in touch, show a personality for your business, offer something funny, something helpful, something to just show how important your email list is to your business, a thank you note of sorts. It will make a different, show it.

FEELING THE VIBE MEDIA PODCAST #2 – LISTEN HOW TO DECREASE THE NUMBER OF PEOPLE UNSUBSCRIBING FROM YOUR EMAIL LIST

For more tips and podcasts like this, be sure to visit www.feelingthevibemedia.com.  Sign up to be one of the first to receive up to the minute digital marketing tips, trends, and news.

Podcast #1 – Get More Traffic to Your Local Business

Podcast #1 – Get More Traffic to Your Local Business

 FEELING THE VIBE MEDIA PODCAST #1 – LISTEN HOW TO GET MORE TRAFFIC TO YOUR LOCAL BUSINESS

                                                                                        See the transcript of the podcast below:
Web traffic In Today’s podcast we talk about how to use digital to drive tons more foot traffic to your business. Don’t miss this. This is the Feeling the Vibe Media Podcast #1 Search Engine Land recently said that local searches are growing much faster than mobile searches overall, actually 50% faster. This is huge, we all know we’re on our smartphones most of the day. Need directions? Grab GPS on your phone or the Waze app. Looking for a restaurant, there’s the smartphone again, want to share a photo of a place you’re at? Smartphone. Everything points back to the smartphone. So how can you use this HUGE phenomenon to your advantage as a local business?

1st – Make sure your website is mobile friendly.  You don’t want to hear that someone went on your site only to bounce off and go to a competitor because it wasn’t mobile friendly. So #1, make that website mobile friendly.

2nd – Here’s the real insider tip.  Pay attention to Google Maps.  Google is putting a lot of time into their maps and it is a big part of Google’s business. They have rolled out map ads. Let’s take a step back. The most recent numbers from Google report a whopping 1 billion users using the Google maps app. Think of the exposure when your map ad for your business shows at the top above all the other results. You’re welcome, now go try out local map ads from Google.

 FEELING THE VIBE MEDIA PODCAST #1 – LISTEN HOW TO GET MORE TRAFFIC TO YOUR LOCAL BUSINESS

For more tips and podcasts like this, be sure to visit www.feelingthevibemedia.com.  Sign up to be one of the first to receive up to the minute digital marketing tips, trends, and news.

Daily Digital Marketing – Tip #21 – 3 Little Known Ways to Affect Adwords Quality Score

3 Ways You can Increase Your Adwords Quality Score Right Here

If you are running paid search ads for your business, you have undoubtedly come across something called a “quality score.”  If you haven’t, go into your account and check it out.  Quality score is very very important to Google and should be important to you too.  After all, if you create the ads in the right way, the quality score for your ads will be higher, which will allow you to pay less for clicks (cpc) than your competitors with lower quality scores.  So how is that done?

 

There are a few ways to affect quality score that relate to your website.  If you need help with build ads which will be given great quality scores, contact us and we’ll get you started.  That isn’t what this post is about.  In this case, let’s get into the 3 Ways Adwords Quality Score can be changed.

1.  Privacy Policy – You may not realize it, but Google puts a lot of clout into how your website is setup, especially for the links your ads go to.  The Privacy Policy is an important part of any website which may in any way shape or form, collect visitor information.  If you have an e-commerce website you most definitely need a privacy policy.  You can get a free privacy policy here and tweak it a bit for your website if you don’t have one already.  Final point, if your website doesn’t have a privacy policy, Google flags it and it will show in your lowered quality score.  An EASY FIX!

 

2.  Contact Page – If you have a website, you need a contact page.  Make sure it shows a phone number as well so Google doesn’t flag you in any way, and your quality score will be happy.

 

3.  Keywords in the URL – This one isn’t on your website, but is one that many may miss.  You need to make sure the keyword you are building your ads around, that main keyword, is in the URL.  You will see great changes in your quality score.

 

There you have it!  3 Easy Ways to Have a Increase Your Adwords Quality Score.