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Daily Digital Marketing #26 – Huge Secret Opportunity for Paid Search Advertising

Daily Digital Marketing #26 – Huge Secret Opportunity for Paid Search Advertising

It’s pretty much been a secret for a while now. Google is front and center when people think of paid search ads. They point right to the biggest search engine in the world. Google makes no secret of it, that they dominate in the search world and are busy expanding in numerous other areas. However, this is another player, a player which until now has been the underdog.

A new kid on the block has been named a vital channel for paid search. Seeing 896 million monthly searches lead this search engine to a huge 43% growth from 2016 to 2017.

Bing-MediaVision Study - Bing Paid Search Cost
MediaVision

Bing is Microsoft’s search engine and apparently has been building in popularity. Once taking only a small slice of the pie, now is a viable advertising option.

It gets better. According to a MediaVision study, Bing Ads, when compared to Google AdWords see the following:

  • 29% lower costs per lead
  • 30% higher ROI
  • 97% increase in revenue

The numbers are outstanding. Bing Ads could very well be a more cost-effective and scalable option over AdWords.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Podcast #2 – Email Marketing – How to Decrease the Number of Unsubscribes

Podcast #2 – Email Marketing – How to Decrease the Number of Unsubscribes

                                                                                        See the transcript of the podcast below:

Email! People are more attached to their email now than ever. With the smartphone, alerts come in quickly. With the average millennial checking their phone 150 times per day, your email will be seen. But, is it being read? Is it relatable and relevant?

This is the Feeling the Vibe Media Podcast #2!

A new study from Engage Hub has revealed 90% of consumers unsubscribed from retailer email lists within the past year. Continue Reading

Podcast #1 – Get More Traffic to Your Local Business

Podcast #1 – Get More Traffic to Your Local Business

                                                                                        See the transcript of the podcast below:
In Today’s podcast we talk about how to use digital to drive tons more foot traffic to your business. Don’t miss this. This is the Feeling the Vibe Media Podcast #1 Search Engine Land recently said that local searches are growing much faster than mobile searches overall, actually 50% faster. Continue Reading

Daily Digital Marketing – Tip #21 – 3 Little Known Ways to Affect Adwords Quality Score

3 Ways You can Increase Your Adwords Quality Score Right Here

If you are running paid search ads for your business, you have undoubtedly come across something called a “quality score.”  If you haven’t, go into your account and check it out.  Quality score is very very important to Google and should be important to you too.  After all, if you create the ads in the right way, the quality score for your ads will be higher, which will allow you to pay less for clicks (cpc) than your competitors with lower quality scores.  So how is that done?

 

There are a few ways to affect quality score that relate to your website.  If you need help with build ads which will be given great quality scores, contact us and we’ll get you started.  That isn’t what this post is about.  In this case, let’s get into the 3 Ways Adwords Quality Score can be changed.

1.  Privacy Policy – You may not realize it, but Google puts a lot of clout into how your website is setup, especially for the links your ads go to.  The Privacy Policy is an important part of any website which may in any way shape or form, collect visitor information.  If you have an e-commerce website you most definitely need a privacy policy.  You can get a free privacy policy here and tweak it a bit for your website if you don’t have one already.  Final point, if your website doesn’t have a privacy policy, Google flags it and it will show in your lowered quality score.  An EASY FIX!

 

2.  Contact Page – If you have a website, you need a contact page.  Make sure it shows a phone number as well so Google doesn’t flag you in any way, and your quality score will be happy.

 

3.  Keywords in the URL – This one isn’t on your website, but is one that many may miss.  You need to make sure the keyword you are building your ads around, that main keyword, is in the URL.  You will see great changes in your quality score.

 

There you have it!  3 Easy Ways to Have a Increase Your Adwords Quality Score.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com