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Daily Digital Tip #29: The Secret Google Analytics Trick You Need

Google Analytics is an amazing tool filled with a great deal of data when it comes to website traffic.

As you begin becoming involved with digital marketing campaigns, the data will expand even further.

You need to be sure everything is organized if you want to know how particular marketing campaigns are truly performing.

Thankfully, there is a special trick you can use.

Let’s say you setup an ad campaign online to point to a product page on your store.  If you are marketing via Google AdWords, Facebook marketing, Twitter, etc, you will not be able to tell which method worked the best.

This can be chaotic!

So we have a special trick for you to use and it is free!

We discuss that free tool for Google Analytics in the video below!

 

Don’t miss our other Digital Marketing Video Series!

Social Media Marketing Tips Video on Pinterest & Google+

E-Commerce Tips #1Shipping Tips and Tricks

E-Commerce Tips #2Conquering Mobile Commerce

E-Commerce Tips #3Stop Cart Abandonment

 

Digital Daily – Tip #6 – Google Analytics 101

Helpful tips and advice on a yellow office noteIf you have a website or ecommerce store, you absolutely need Google Analytics tracking on that website.  Once you have that all setup, you will be able to go to www.google.com/analytics to be able to see the traffic to your site.  Once you’re in there, you will notice there are many sections and you will be able to see your site’s traffic over specific time periods starting from the date you put the code on your website for Google Analytics.

 

It is really helpful to understand some key terms.  You will find them under “Acquisition” on the left hand side.  Look at the terms below to find out what they mean and what that information can do for you.

 

 

1.  Referral – This is traffic from other websites which link in to yours.  If you have a Facebook page or a Twitter profile, put your link on those pages.  People who visit you on social media will be able to find your site nice and easily.  When they do, those counts will appear in the “Referral” traffic section of GA.

 

 

2.  Direct – This is traffic coming from visitors who actually know your website address or happen to see it in an ad somewhere.  The difference here is, they don’t click a link, instead they open a new browser window and type in the website address.  This traffic will tell you who either has your website memorized or bookmarked.

 

 

3.  Search – This is a HUGE one!  It will tell you which traffic is coming in to your website through the major search engines including Google, Yahoo, and Bing.  This is very important because most people go to the search engines to find goods, services, and information.  As long as you are optimizing your website properly, you will show up in the search results for the keywords which pertain to your business.

 

Not sure where to start with your website when it comes to being found on the search engines?

Let us know we can make a big difference for your business.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com

Digital Daily – Tip #5 – Web Traffic Tracking

If you are promoting certain pages on your website, most likely, that web address is linked to from multiple places.  So how can you tell if the traffic to that page comes from your email marketing, your paid search ads, social media, or some other form of advertising?

Helpful tips and advice on a yellow office note

I have an amazing FREE Happy Labor Day Tip for you all:

 

You need to use the Google URL Tracker.

Scroll down to the “URL Builder Form.”

You will need:

 

1.  The website URL (use the specific landing page URL)

2.  The campaign source (email marketing, Facebook, Twitter, newsletter ad, etc)

3.  Campaign Medium (email, social media, banner)

4.  Campaign Name (name of product, product code, promo code, slogan, etc)

 

Click “Generate URL” and you will have the URL to use for your digital marketing initiatives!

 

If you have questions, contact us: design@feelingthevibe.com

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing Kristen@feelingthevibemedia.com