There are over 42 MILLION Facebook business pages out there, and it is growing every minute. Facebook users (the visitors that “like” your page) spend an average of 40 minutes a day on the social media website. When you post an update to your page whether it be an image, a video, or a plain text announcement, you assume that all the followers of your page are seeing your update. However, there is a little secret that Facebook does not want you to know. Behind the scenes, Facebook is choosing which posts are viewed by which followers of your page based on their interests and likes.
So, how do you fix this?! Facebook Advertising!
#1 It’s Where Your Customers Are!
With over 1 billion users on Facebook, your audience is definitely somewhere in that mix! Facebook offers the widest audience you can get, second in line to search engines. It far exceeds television, newspaper and magazine advertising. Think about it, what other type of media are people carrying around with them 24/7?
#2 Dig Deeply into Your Target Market
Facebook is extremely specific with its targeting capabilities. You can choose who you want your ad to show to based on categories such as location, behaviors interests, age, languages, etc. After you choose, it will notify you of how many users your ad will be displayed to.
#3 Others have had Huge Success!
Stittsworth Meats: When the owner of Stittsworth Meats bought the meat market a few years ago, the first thing he did was set up a Facebook page. With a combination of frequent posts, contests/giveaways, and advertising on Facebook, the shop has taken off, and sales are up 250 percent!!
Carol’s Daughter is a skincare, hair care and beauty product company. Owner, Lisa Price started the business in her kitchen, opening up her first store in Brooklyn, New York in the late 90’s. When the Carol’s Daughter team started using Facebook, it was mostly to build brand awareness and to connect with their followers. The team then started using Facebook advertising to promote newly launched products, achieving sales in excess of $20 million!
Do you need help with Facebook advertising? Do you currently have a Facebook page that you need to take to the next level? Contact us: email Design@feelingthevibe.com.