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Podcast #4 – Facebook Marketing – Use This New Feature and Stand Out

Podcast #4 – Facebook Marketing – Use This New Feature and Stand Out

 FEELING THE VIBE MEDIA PODCAST #4 – LISTEN TO FIND OUT ABOUT THE NEXT BIG FEATURE FOR FACEBOOK PAGES 2017

                                                                                        See the transcript of the podcast below:
facebook-logo-png-9Facebook – still the #1 top leading social media site recently made an announcement that will truly revolutionize Facebook pages. If you are a business and have a Facebook page – you will know how important the top header photo is. It’s what people first see when landing on your page. Up until now businesses and entrepreneurial individuals, along with entertainers have been very limited on what they could display in that very important spot. Not anymore!!

Find out what the big change is and how you can benefit from it in the Feeling the Vibe Media Podcast #4!

Let’s get right down to it. Facebook is a stickler for what they do and don’t allow on images on a Facebook page. If you ever advertised on the platform, your banner ad can only include 20% text. It may sound like enough, but you would be surprised how it isn’t easy to make happen. Now don’t get me wrong, you can put that text in the description of the ad and get your message in that way, but let’s face it, the image is what everyone gravitates to. The world is quick and visual.
Facebook has this rule to allow for a solid user experience on the site that is ever evolving. So what is the big change for Facebook pages? Here it is:

Facebook is now allowing you to put a VIDEO in the header image of your Facebook page. This takes everything to a new level. If you have a 20 – 90 second commercial or video showing what you do, now is the time to put it right into the header. Do it now as it is fresh and new so your competitors most likely didn’t get to that point yet.

Facebook is known for users watching hours of video on a given day. Jump on it and help your Facebook page standout, it’s free and could have a major impact!

FEELING THE VIBE MEDIA PODCAST #4 – LISTEN TO FIND OUT ABOUT THE NEXT BIG FEATURE FOR FACEBOOK PAGES 2017

For more tips and podcasts like this, be sure to visit www.feelingthevibemedia.com.  Sign up to be one of the first to receive up to the minute digital marketing tips, trends, and news.

Podcast #3 – Pinterest Marketing – How to Sell on Pinterest 2017

Podcast #3 – Pinterest Marketing – How to Sell on Pinterest 2017

 FEELING THE VIBE MEDIA PODCAST #3 – LISTEN HOW TO SELL ON PINTEREST IN 2017

                                                                                        See the transcript of the podcast below:
Pinterest has quietly been gaining a lot of ground in the social media selling world but they haven’t been shouting it from the rooftops. Pinterest – another photo-centric social media channel, known for attracting a high percentage of females (males too of course), interested in sharing fashion, food, interior decorating, and other lifestyle photos to learn from and be inspired by. How does this spell social selling and how can you get in on it?

You’ll find it all out in today’s Feeling the Vibe Media Podcast #3! Let’s go!

Kleiner Perkins ran a study on Pinterest comparing activities and behaviors of Pinterest users. Here are the stats. When asked where people would like to browse for something they might want to buy, 44% of those surveyed this year (2017) said Pinterest! Now think about this, just two years ago, when Pinterest was very much in the social media sphere, only 33% of those surveyed chose the pin crazy social media site. Now when it comes to actual purchases and where people feel is a great place to buy things online? 24% said Pinterest, this DOUBLED from just 12% in 2015. What is driving this increase?

Targeted pins. Businesses or individuals can advertise on Pinterest in a way that is not so “banner – typical.” For example, if a boutique shop wants to advertise their newest outfits in for the season, they could post a photo of a model wearing that outfit and say “shop the look.” The items for sale which the model is wearing would be called out beneath the photo with direct links for purchase. This is a HUGE opportunity. With the majority of those on Pinterest interested in clothing, fashions, food, and interior decorators, those types of businesses should take advantage of this.

Let’s try one more example – Do you sell interior decorations? Great! Post a photo of a room you made over and then point out specific decorative pieces which were added that you offer for sale right on Pinterest.

Try it out!

FEELING THE VIBE MEDIA PODCAST #3 – LISTEN HOW TO SELL ON INTEREST

For more tips and podcasts like this, be sure to visit www.feelingthevibemedia.com.  Sign up to be one of the first to receive up to the minute digital marketing tips, trends, and news.

Instagram Ads – You Should Be Using Them Now!

instagramAs mentioned previously, Instagram is opening its ad platform to the US.  This is MAJOR news.  Instagram already opened their advertising platform internationally and businesses along with individuals have been enjoying the HUGE benefits!

 

 

 

First some Instagram stats:

 

Did you know Instagram currently (according to the State of Social Media) has 300,000,000 monthly active users?  Those users post up 70 million photos per day with 2.5 BILLION likes on photos everyday.  Instagram started in 2010 and Instagram Ads are not even 3 years old yet.

Why Instagram Ads?

 

When compared to other top social media, Instagram had 4600+% higher engagement and 3700+% higher profile interactions.

Case Study:

 

Michael Kors was one of the first brands to advertise on Instagram.  It was found they had 4X more likes than on non-promoted posts.

Instagram Ads – Definitely something to try out with a test budget.

 

Digital Daily – Tip #16 – The Instagram Milestone Bombshell and How You Can Cash In

instagramInstagram is the social app your kids, their friends, and even adults just love.  That user base and community is growing at lightning speed, just recently hitting 400 million users.  400 million people in just 5 short years with 80 million pictures shared EACH DAY!  Here’s a little known fact though, 75% of the Instagram user base is from outside of the US.

 

 

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Daily Digital Marketing – Tip # 13 – Instagram Hashtags for Maximum Exposure

Popular Instagram hashtags

A study was just put out on the best hashtags in 2015 to include on your Instagram photos for the best exposure AND engagement.  If you’re on Instagram and think it could really help your business or you simply want more followers, more engagement and a better community you should take a look at this very special list.  It’s not easy to find but has some amazing information.

Here are some hashtags you should include and they’re hashtags which actually are pretty generic and can somehow be used with your photos as well:

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Digital Daily – Tip #11 – Facebook Graphics for Non-Designers

As you know, graphics and visuals are so very important online everywhere.  If you look at a site with great vibrant graphics vs a site with just text and few low level graphics, you will gravitate toward the site with the great graphics.  So, then the question arises, how do I design?  I’m not a designer!  I can’t create these great looking visuals.  Don’t worry anymore.  There is a site that will help you, even if you are a non-designer.  They are an awesome spot to also build out Facebook page headers.  If you are on Facebook, you need a visual to set you apart from everyone else and that right header will give the right first impression.

The1re is a site out there now which takes a lot of the hard design work out of the equation.  You need to try it, the site is Canva.com.  If you need a tutorial on how to use Canva.com, let us know and we’ll put one together for you.

(The image to the left was created on Canva.com!)

 

Tip:  While you will find some images are $1, there are images which are free.  Be sure to watch out for them in the search.

 

Digital Daily – Tip #10 – Linkedin Headers

Helpful tips and advice on a yellow office noteLinkedin is consistently growing and a must have for all career driven professionals.  As the site has grown, the ability to customize has also expanded.  If you haven’t noticed, go into your own profile and you will see a spot at the top to add a top header photo.  You may not think of Linkedin as a place to be “artistic” or colorful even.  This is your time to set your profile apart from the many others on the site.

Linkedin gives you some possible headers to choose from or to upload your own.  When you’re designing the header banner, make sure it is a jpeg, png, or gif that is less than 4 MB in size.  The dimensions are 1400 X 425.  One important part is the top part of your profile with your profile image is sitting over this header.  When you’re designing the header, leave space in the middle-bottom part as it will be covered by the profile.

This is the time for you to have a strong personal brand.  This represents you.  It can give you the exposure to help make a great first impression.

 

Daily Digital – Tip #9 – Linkedin

Helpful tips and advice on a yellow office noteWhether you are employed by an organization or you are an entrepreneur, you should be on Linkedin.  It is the social media network for professionals who are looking to network, connect with their peers, co-workers, or other business partners.

A big tip I have for Linkedin, may seem obvious, but it’s something many people miss.  When you go on your profile, there may be a lot of fields to fill out, but take the time to fill them out.  ALL of them.  Just to help, Linkedin includes a progress circle letting you know if you have completely filled out your profile.  If it’s not full, it will show you what is missing.

One of the biggest mistakes you can make is to rush through and simply copy/paste your resume into a Linkedin profile.  You need to show that you are a serious professional and your presence on Linkedin, can be seen by numerous professionals in your industry.  Now is your time to shine.

Watch for my next tip on Linkedin – What you absolutely MUST include in your Linkedin Profile.