Daily Digital Marketing Tip #20 – Increase Your Email Capture Rates

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Helpful tips and advice on a yellow office noteWe all know as marketers, we want to communicate with our customers to know what they want.  The more we are in communication with them presenting them with valuable material, the stronger your community will be of dedicated customers.  Did you know there are some easy steps you can take to help increase the rate at which people sign up for your mailing list?

 

1.  Top Level Form

 

Sites which include an email form in the first three fields to fill out on a checkout saw an increase of 14.6% in email capture rates.

 

2.  One is Better than Two

 

WebsItes which use one checkout page capture email addresses at a rate of 16.7% higher than those with two or more pages for checkout.

 

3.  Signup Forms

 

Signup forms with fewer fields to fill out capture emails much better than those with more.  While it’s helpful to have more information on each subscriber, that first interaction they have with you to join your list should be a very easy one.  One study saw an increase in email capture of 28% when they decreased the form fields from five to four.

 

4.  No Phone Numbers

 

Required fields can be helpful but think twice about making the phone number required.  One company saw a 275% increase in email capture when they didn’t have the phone number field required.  If that field is not mandatory for your business, try making it an optional field to see if it can work for you.

 

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