3 Ways You can Increase Your Adwords Quality Score Right Here
If you are running paid search ads for your business, you have undoubtedly come across something called a “quality score.” If you haven’t, go into your account and check it out. Quality score is very very important to Google and should be important to you too. After all, if you create the ads in the right way, the quality score for your ads will be higher, which will allow you to pay less for clicks (cpc) than your competitors with lower quality scores. So how is that done?
There are a few ways to affect quality score that relate to your website. If you need help with build ads which will be given great quality scores, contact us and we’ll get you started. That isn’t what this post is about. In this case, let’s get into the 3 Ways Adwords Quality Score can be changed.
2. Contact Page – If you have a website, you need a contact page. Make sure it shows a phone number as well so Google doesn’t flag you in any way, and your quality score will be happy.
3. Keywords in the URL – This one isn’t on your website, but is one that many may miss. You need to make sure the keyword you are building your ads around, that main keyword, is in the URL. You will see great changes in your quality score.
There you have it! 3 Easy Ways to Have a Increase Your Adwords Quality Score.