SEO – AKA Search Engine Optimization
Definition – Techniques and strategies to use in optimizing your website for better search results on major search engines like Google, Yahoo, and Bing for the keywords associated with your business.
Digital Daily Tip of the Day – If you choose to add a blog to your website or any other type of addition which you want to be associated with your main business, be sure to put it as a “subdirectory” instead of a “subdomain.” The search engines see subdomains as completely separate websites and you will lose all and any search equity built up by your brand for the new subdomain.
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Find out what the difference between a subdirectory and a subdomain is.