Digital Daily – Tip #1 – SEO

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SEO – AKA Search Engine Optimization


DefinitionTechniques and strategies to use in optimizing your website for better search results on major search engines like Google, Yahoo, and Bing for the keywords associated with your business.


Digital Daily Tip of the Day – If you choose to add a blog to your website or any other type of addition which you want to be associated with your main business, be sure to put it as a “subdirectory” instead of a “subdomain.”  The search engines see subdomains as completely separate websites and you will lose all and any search equity built up by your brand for the new subdomain.


#DigitalDaily #DigitalTips #DigitalMarketing #SEO


Find out what the difference between a subdirectory and a subdomain is.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing

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