Digital Daily – Tip #5 – Web Traffic Tracking

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If you are promoting certain pages on your website, most likely, that web address is linked to from multiple places.  So how can you tell if the traffic to that page comes from your email marketing, your paid search ads, social media, or some other form of advertising?

Helpful tips and advice on a yellow office note

I have an amazing FREE Happy Labor Day Tip for you all:


You need to use the Google URL Tracker.

Scroll down to the “URL Builder Form.”

You will need:


1.  The website URL (use the specific landing page URL)

2.  The campaign source (email marketing, Facebook, Twitter, newsletter ad, etc)

3.  Campaign Medium (email, social media, banner)

4.  Campaign Name (name of product, product code, promo code, slogan, etc)


Click “Generate URL” and you will have the URL to use for your digital marketing initiatives!


If you have questions, contact us:

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified.  I love to help others by sharing my experiences in digital marketing along with new trends in the industry.  Contact Kristen by emailing

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