There are so many people do not realize how important email marketing truly is . They somehow think it has gone the way of the dinosaur . This could not be more untrue. Email is actually a somewhat untapped yes fantastic way to stay in communication with your clients and potential clients .
Let’s get down to it . There are two main KPIs you need to pay attention to. They are:
Click through rate
What is the major factor for converting open right? It is your subject line . There are many do’s and don’ts for the subject line but we’ll get to those in another post. Just know the subject line makes a big difference as to whether your email is opened or not.
Once they read your email you will want to be sure of two items:
- The content matches and expands upon your subject line.
- The content is compelling enough to make someone click.
Does the time of day matter and when you send your email? Absolutely!
Does the day of the week matter for your send to be successful? Yes again!
You want to be sure that you send your email during the day. The time of day may vary depending on where you’re sending your email so keep that in mind in regards to timezones. You don’t want to send emails late at night or overnight simply because people are asleep and they won’t be able to actually read your emails. Most likely if an email is received overnight it will be lost in the inbox by the time the person begins to read your email. Send your email during the late morning early afternoon . This can also depend on who you’re targeting. If you target teenagers and 20-somethings in college, it is best to send those emails later in the day or even night when they are home from school.
Send your emails during the day between the hours of 11 a.m. and 4 p.m. if you are sending to working age adults .
Send your emails between the hours of 6 pm and 11 pm if you are targeting teenagers and/or college students. Reserve the later part of the night (8:00 – 11:00) for older teenagers and college students
Days of the Week to Not Send Email Blasts
Which days of the week work? Word to the wise , skip sending emails on Mondays. Why? Most people aren’t in the best of moods on Mondays knowing the weekend is over . Most likely working adults are facing very busy inboxes and your email might hit the trash before it’s opened . Another day to skip? Actually two, the weekend, skip Saturdays and Sundays . Most people are not putting their focus on email over the weekend and instead running errands.
Best Days of the Week to Send Email Blasts
Tuesday, Wednesday, and Thursdays. These days have been historically known to give the best results for sending an email blast.
There you have it if you’re going to send emails to professional adults, send them from 11 a.m. and 4 p.m. Tuesday through Thursday.
If you are sending email blasts to teenagers and college students send it between 6 p.m. and 11 p.m. on Tuesdays and Thursdays .
The days and times above have been found to be the best for results across many industries. However, it is always important to test your particular target market and see their behavior.
Bonus Statistic !
23% of email recipients open their emails within 60 minutes of receiving them . There are a number who do not open their emails for a day or two. If sending for an event, make sure to send it at least 3 – 5 days in advance. Keep watching for more!