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Daily Digital Marketing – Tip #24 – Want Success on Instagram?  You Better Be Using these Hashtags

Daily Digital Marketing – Tip #24 – Want Success on Instagram? You Better Be Using these Hashtags

 

Instagram can seem like somewhat of a mystery to many if you don’t have the secret tricks to help you crack that mystery code.  It is important for you to utilize these hashtags below to increase followers and increase likes Instagram.  Let’s get started!

Instagram hashtags-2

 

 

1.  #S4S – “Shoutout for Shoutout”

Definition:  I will tell my IG followers to follow you in exchange for you telling yours to follow me.

 

2.  #L4L – “Like for Like”

Definition: I will like your photo if you like mine.

 

3.  #FBF – “Flashback Friday”

Definition: Post an old photo on Fridays.

 

4.  #IGers – “Instagrammers”

Definition: Speaking to people using Instagram.

 

5.  #POTD – Photo of the Day

Definition: Posts of photos you think are the best.

 

6.  #Regram

Definition: This is telling people to repost the photos on Instagram.

 

Want extra help with Instagram?  Contact us today to get started!

 

Daily Digital Marketing – Tip #21 – 3 Little Known Ways to Affect Adwords Quality Score

3 Ways You can Increase Your Adwords Quality Score Right Here

If you are running paid search ads for your business, you have undoubtedly come across something called a “quality score.”  If you haven’t, go into your account and check it out.  Quality score is very very important to Google and should be important to you too.  After all, if you create the ads in the right way, the quality score for your ads will be higher, which will allow you to pay less for clicks (cpc) than your competitors with lower quality scores.  So how is that done?

 

There are a few ways to affect quality score that relate to your website.  If you need help with build ads which will be given great quality scores, contact us and we’ll get you started.  That isn’t what this post is about.  In this case, let’s get into the 3 Ways Adwords Quality Score can be changed.

1.  Privacy Policy – You may not realize it, but Google puts a lot of clout into how your website is setup, especially for the links your ads go to.  The Privacy Policy is an important part of any website which may in any way shape or form, collect visitor information.  If you have an e-commerce website you most definitely need a privacy policy.  You can get a free privacy policy here and tweak it a bit for your website if you don’t have one already.  Final point, if your website doesn’t have a privacy policy, Google flags it and it will show in your lowered quality score.  An EASY FIX!

 

2.  Contact Page – If you have a website, you need a contact page.  Make sure it shows a phone number as well so Google doesn’t flag you in any way, and your quality score will be happy.

 

3.  Keywords in the URL – This one isn’t on your website, but is one that many may miss.  You need to make sure the keyword you are building your ads around, that main keyword, is in the URL.  You will see great changes in your quality score.

 

There you have it!  3 Easy Ways to Have a Increase Your Adwords Quality Score.

Daily Digital Marketing Tip – #19 – Best Time of Day and Day of Week for the Best Email Results

Helpful tips and advice on a yellow office noteThere are so many people do not realize how important email marketing truly is . They somehow think it has gone the way of the dinosaur .  This could not be more untrue.  Email is actually a somewhat untapped yes fantastic way to stay in communication with your clients and potential clients .

 

 

Let’s get down to it . There are two main KPIs you need to pay attention to. They are:

Open Rates

Click through rate

 

What is the major factor for converting open right? It is your subject line . There are many do’s and don’ts for the subject line but we’ll get to those in another post.  Just know the subject line makes a big difference as to whether your email is opened or not.

Once they read your email you will want to be sure of two items:

  • The content matches and expands upon your subject line.
  • The content is compelling enough to make someone click.

Does the time of day matter and when you send your email? Absolutely!

Does the day of the week matter for your send to be successful? Yes again!

You want to be sure that you send your email during the day.  The time of day may vary depending on where you’re sending your email so keep that in mind in regards to timezones.  You don’t want to send emails late at night or overnight simply because people are asleep and they won’t be able to actually read your emails. Most likely if an email is received overnight it will be lost in the inbox by the time the person begins to read your email.  Send your email during the late morning early afternoon .  This can also depend on who you’re targeting.  If you target teenagers and 20-somethings in college, it is best to send those emails later in the day or even night when they are home from school.

 

In Summary:

Send your emails during the day between the hours of 11 a.m. and 4 p.m. if you are sending to working age adults .

Send your emails between the hours of 6 pm and 11 pm if you are targeting teenagers and/or college students.  Reserve the later part of the night (8:00 – 11:00) for older teenagers and college students

Days of the Week to Not Send Email Blasts

Which days of the week work? Word to the wise , skip sending emails on Mondays. Why?  Most people aren’t in the best of moods on Mondays knowing the weekend is over . Most likely working adults are facing very busy inboxes and your email might hit the trash before it’s opened . Another day to skip? Actually two, the weekend, skip Saturdays and Sundays . Most people are not putting their focus on email over the weekend  and instead running errands.

Best Days of the Week to Send Email Blasts

Tuesday, Wednesday, and Thursdays. These days have been historically known to give the best results for sending an email blast.

 

There you have it if you’re going to send emails to professional adults, send them from 11 a.m. and 4 p.m. Tuesday through Thursday.

 

If you are sending email blasts to teenagers and college students send it between 6 p.m. and 11 p.m. on Tuesdays and Thursdays .

 

The days and times above have been found to be the best for results across many industries. However, it is always important to test your particular target market and see their behavior.

 

Bonus Statistic !

23% of email recipients open their emails within 60 minutes of receiving them . There are a number who do not open their emails for a day or two.  If sending for an event, make sure to send it at least 3 – 5 days in advance.  Keep watching for more!