Whether you are employed by an organization or you are an entrepreneur, you should be on Linkedin. It is the social media network for professionals who are looking to network, connect with their peers, co-workers, or other business partners.
A big tip I have for Linkedin, may seem obvious, but it’s something many people miss. When you go on your profile, there may be a lot of fields to fill out, but take the time to fill them out. ALL of them. Just to help, Linkedin includes a progress circle letting you know if you have completely filled out your profile. If it’s not full, it will show you what is missing.
One of the biggest mistakes you can make is to rush through and simply copy/paste your resume into a Linkedin profile. You need to show that you are a serious professional and your presence on Linkedin, can be seen by numerous professionals in your industry. Now is your time to shine.
Watch for my next tip on Linkedin – What you absolutely MUST include in your Linkedin Profile.
Social media is certainly where the people are. If you want to put your business in front of those people, Facebook is a great place to start. It’s very important though to have a plan for Facebook. A lot of people will just put up a page and think that’s all they need to do. Social media happens to be quite similar to a very needy child. It needs a lot of love and attention just about everyday.
One big point I would make is something a lot of people miss or think they should hurry past it. Don’t make this mistake!
If you’re building a Facebook page for your business, this is often one of the first places people will start exploring about your business. Believe it or not, your visitors want to know about your business. So they will go to that “About” section. For many, the “about section” will show on the main Facebook page. If it’s not populated, it tends to take away from the presence of your business. It looks like you didn’t take the time to fill in those details, if you won’t take the time for your business, who will?
So here’s what you do, fill out as many of the fields as you possibly can when you first open your page. Know that it will take time to do so, but you know what is needed.
*Bonus Tip* Try to update your “about” section as much as you can when and if needed. It will be noticed!
As you have probably heard, video is quickly becoming a large part of digital marketing and the overall online experience. Facebook also gives us the ability to display our videos. However, if you want real results with those videos you really need to adhere to a few easy rules.
1. Don’t use Youtube links – As much as you think it will help increase your Youtube video views, it just doesn’t translate well on Facebook for some reason, and most times people will just skip by watching the youtube video on Facebook.
2. Originality – Do upload your original video file to Facebook
3. Keep it Short! – Facebook like much social media is seeing a major trend in greater popularity in bite size information. Cut your videos down to 1 – 2 minutes max for Facebook.
Bonus Tip: Think it’s too hard to condense your content down to 1 – 2 minutes, why don’t you create a “teaser video” that you can use to demonstrate 1 – 2 of your main thoughts and then tell people if they would like more they can see the full video out a particular link. Or they could see the video by signing up for great free content.
If you have a website or ecommerce store, you absolutely need Google Analytics tracking on that website. Once you have that all setup, you will be able to go to www.google.com/analytics to be able to see the traffic to your site. Once you’re in there, you will notice there are many sections and you will be able to see your site’s traffic over specific time periods starting from the date you put the code on your website for Google Analytics.
It is really helpful to understand some key terms. You will find them under “Acquisition” on the left hand side. Look at the terms below to find out what they mean and what that information can do for you.
1. Referral – This is traffic from other websites which link in to yours. If you have a Facebook page or a Twitter profile, put your link on those pages. People who visit you on social media will be able to find your site nice and easily. When they do, those counts will appear in the “Referral” traffic section of GA.
2. Direct – This is traffic coming from visitors who actually know your website address or happen to see it in an ad somewhere. The difference here is, they don’t click a link, instead they open a new browser window and type in the website address. This traffic will tell you who either has your website memorized or bookmarked.
3. Search – This is a HUGE one! It will tell you which traffic is coming in to your website through the major search engines including Google, Yahoo, and Bing. This is very important because most people go to the search engines to find goods, services, and information. As long as you are optimizing your website properly, you will show up in the search results for the keywords which pertain to your business.
Not sure where to start with your website when it comes to being found on the search engines?
Let us know we can make a big difference for your business.
Top KPI’s (Key Performance Indicators) to Know if Your Email Marketing is Working
Formula: The number of Opens / Number of Subscribers Email is Sent to
Click through Rate
Formula: The number of clicks / Number of Opens
Number of Opens
No formula for this one, it should be available in your email vendor.
You will need an extra step or two for this one.
First, know your goal. If it’s to have someone sign up via a form or it’s to have someone purchase a product, these are your conversion goals.
Your email vendor will offer you a piece of code to place on your website so they’re able to connect conversions on your website to the email you sent out. (Please note: You may need a web/IT specialist for this one) Very important metric.
Whenever you send an email, especially as your list size increases there will be people who decide they don’t want your email in their inbox. Don’t take it personally, it may just not be the right time for that person. However, you should take notice of the unsubscribe numbers after each email send. If that number appears to stay steady or decreases, you’re fine, if it’s increasing, you better take a look at your content.