If you are promoting certain pages on your website, most likely, that web address is linked to from multiple places. So how can you tell if the traffic to that page comes from your email marketing, your paid search ads, social media, or some other form of advertising?
I have an amazing FREE Happy Labor Day Tip for you all:
You need to use the Google URL Tracker.
Scroll down to the “URL Builder Form.”
You will need:
1. The website URL (use the specific landing page URL)
2. The campaign source (email marketing, Facebook, Twitter, newsletter ad, etc)
3. Campaign Medium (email, social media, banner)
4. Campaign Name (name of product, product code, promo code, slogan, etc)
Click “Generate URL” and you will have the URL to use for your digital marketing initiatives!
If you have questions, contact us: firstname.lastname@example.org
One of the best ways, yes, this still applies to 2015, to communicate with customers is through email. People subscribe to your list because they’re interested in the information, service, or product you have to offer. They subscribe because they want to hear from you.
The subject line can be one of the top most important components of email marketing. It is the doorway to having your email opened. Here are a list of words to AVOID in your subject lines so they don’t get marked as SPAM.
Internet slang – bae, fleek, ftw
Exclamation points (symbols)
Want to know how to combat these words, and what to use in their place? Watch for the next Email Marketing tip.
SEO – AKA Search Engine Optimization
Definition – Techniques and strategies to use in optimizing your website for better search results on major search engines like Google, Yahoo, and Bing for the keywords associated with your business.
Digital Daily Tip of the Day – If you choose to add a blog to your website or any other type of addition which you want to be associated with your main business, be sure to put it as a “subdirectory” instead of a “subdomain.” The search engines see subdomains as completely separate websites and you will lose all and any search equity built up by your brand for the new subdomain.
#DigitalDaily #DigitalTips #DigitalMarketing #SEO
Find out what the difference between a subdirectory and a subdomain is.